big interview
through this. Most of our social media activity is organic. We find that sharing content really relevant to our customers, is much more engaging than paid social.
What does a typical day look like in your role? Although my main focus is on improving products and growing the business, day to day there may be operational challenges to address. As Operations Director, my business partner, Alexander, tends to deal with these, but as a fast growing business, we usually work on solutions together. We’re very lucky to have grown the business a lot through word of mouth and recommendations. I deal with incoming enquiries from larger business, while also focusing on our ecommerce and retail offering.
Do you believe the bakery retail industry is male- dominated? What has been your experience? I believe the traditional bakery space is more male- dominated, however as our focus is the more niche free from bakery offering, I’ve met some great female founders and bakers who work in this space. Our bakery senior management are mostly female, and have historically been that way. We have had an all-female business (bar my business partner!), before.
What is the best advice you have been given and by whom? When I first started the business, a friend of mine had already been running a successful business for some time. She told
bakeryproduction.co.uk
me to be flexible. It was great advice. We have always had plans for the business, but we’ve followed where the growth opportunities are, even if it wasn’t what we had planned. My first business idea was to solely sell baking kits. This is now the smallest part of our business!
What do you see for the future of the Gluten Free Bakery? In the past, the our focus has been on the growth of the food service business. Although this continues to grow, and the opportunities are continually evolving. With the launch of our products in Ocado, expected Q2 2023, this is a huge opportunity to reach many more consumers, and build our brand. We have built a good subscription service now, which we believe is an important opportunity. Post-COVID, consumers that had not previously ordered
online, have discovered the convenience of home delivery, especially with more people working from home. Our subscription service allows customers to set up a regular delivery of their favorite products, which can be swapped/ added to/or removed prior each order should the customer wish. Customers receive a discount for setting up a subscription, which encourages repeat orders. Being 14-allergen free continues to be a huge advantage
with the much stricter allergy laws in the UK and Europe. We also believe there are many opportunities across the globe, particularly in places such as the UAE, Australia and others who seek to emulate our food safety laws while maintaining quality, as demand for high end allergen free food continues to grow.
Kennedy’s Bakery Production February/March 2023 9
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