NEWS


Kennedy’s Bakery Production brings you all the latest news and developments in the baking industry. Got a story? Email editor@kennedys.co.uk


Hop online to easter sales success with British Bakels


British Bakels has launched its latest campaign with top tips on how bakers can maximise sales over the Easter weekend. The Easter initiative is designed to help bakers bring the joys of spring to their bakeries with assets including downloadable recipes, POS and social media content. British Bakels’ application specialists have teamed up to showcase the best


of Bakels ingredients in an egg-citing Easter recipe assortment, all using many of the ingredients bakers already use. Bakers can go online to www. britishbakels.co.uk, and use British Bakels’ recipe inspiration to transform their Easter selection, with a total of 39 fabulous recipes to delight their shoppers. The downloadable print and cut point of sale posters come in A3 and A4


ADM opens new probiotic production


facility in Spain ADM announced that it has opened a new production facility in Valencia, Spain to help meet rising global demand for probiotics, postbiotics and other products that support health and well-being. The facility will allow ADM to supply


growing markets for probiotics and postbiotics in the U.S., Asia-Pacific and Europe. ADM expects its customer base will more than triple over the next five years as more people recognise the links between the gut microbiome and many aspects of health and look for products tailored to their specific needs. The facility, the world’s first to produce both probiotics and postbiotics at the same site, will help the company fulfil its expansion strategy in the health and well-being sector. ADM is on its way to realising its ambition to increase health and wellness revenue from over $500 million in 2022 to $2 billion within 10 years.


The site will produce ADM’s award- winning probiotic BPL1™* and the heat- treated BPL1™ postbiotic, as well as other ADM proprietary strains, supplying a broad range of customers. It will also be able to support further growth in ADM’s UK-leading Bio-Kult brand of products.


10 Kennedy’s Bakery Production February/March 2023


size with the message “Hop into store to enjoy yummy Easter treats” to engage customers. Also available are two sizes of colour counter-top display cards, and two shelf wobblers, all with the same vibrant colours and patterns. Bakers just need a colour printer and paper or card, and a bit of handicrafts skill to brighten their bakery and get them Easter-ready, courtesy of British Bakels. Bakers can also download a template to create posts, carousel and multiple-image style, to publish on their Instagram and Facebook accounts, including the same wording and design that’s on the POS to encourage brand recognition from social channels to stores.


AB Mauri launch healthy ‘pure prograins’ bread range


AB Mauri has introduced a new healthy bread mix range, Pure ProGrains. The four new mixes are innovative concepts that have been specially designed to make it simple for craft and medium size bakeries to produce breads that not only taste fantastic, but also deliver several significant health and nutritional benefits. The growing consumer for


trend healthier food


products and increased awareness of gut health is leading to more and more people reconsidering their diets. Each new Pure ProGrain mix has been developed to a specific recipe which allows on pack claims for fibre, protein and digestive health, creating added value opportunities for bakers.


The ingredients within the Pure ProGrain mixes have been carefully


selected so that bakers simply add flour, yeast and water – and then mix, process and bake. They are flexible and versatile, allowing bakers to create several different types of bread and rolls from the same mix.


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