HEALTHY INGREDIENTS Demand remains high
Browsing through a series of recent reports we found that that demand for organic ingredients in the bakery industry appears to remain high with many health-conscious consumers still willing to pay a premium for products made with organic ingredients, which are guaranteed to be free from synthetic pesticides and fertilisers. Additionally, organic ingredients are also perceived by consumers as being more environmentally friendly and sustainable and this has given further impetus for bakery businesses to use organic ingredients in their products. Research undertaken by ResearchandMarkets for its ‘Organic Bakery Products Global Market Report 2022’ reinforces the fact that organic ingredients are still very much in demand in the bakery sector. The global organic bakery products market is expected to grow at a compound annual growth rate (CAGR) of 9.1% from 2021 to 2022 with the upward trend continuing in the coming years, with the market expected to grow at a CAGR of 6.6% in 2026. The report highlighted that consumer preferences towards healthy ingredients is a major driver for the organic bakery products market. The report also pointed to a growing trend for the use of innovative technologies to enhance the taste and flavour of organic bakery products, pointing out the work being undertaken by bakery manufacturers to find new solutions that help increase the shelf-life of products using natural preservatives. According to the report Asia Pacific was the largest region
in the organic bakery products market in 2021, with Western Europe taking second place in the report, which also covered Eastern Europe, North America, South America, Middle East and Africa.
Cost of living
Touching on the issue of whether the cost-of-living crisis has had an impact on the organic market, The Soil Association, a UK-based charity with the aim of transforming the way people eat, has reported that, for the first time since 2008, organic food and drink sales are in slight decline. The good news, however, is that the same data shows that the decline in organic food and drink is currently only half that of non-organic.
The Soil Association argues that demand for sustainable products among consumers has significantly increased since the last downturn, saying that consumer research shows that health and sustainability trends are here to stay – with 60% of consumers predicted to be ‘eco-actives’ by 2030. So, it seems that today organic is no longer seen simply as a premium product but increasingly it is also seen as being a sustainable offer and retailer strategies are increasingly recognising this fact.
“Organic ingredients are also perceived by consumers as being more environmentally friendly and sustainable and this has given further
impetus for bakery businesses to use organic ingredients” 16 Kennedy’s Bakery Production February/March 2023
bakeryproduction.co.uk
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