California Walnuts Advertorial
Tremendous opportunity for growth in the walnut category
Kennedy’s Bakery Production sits down with Pam Graviet, Senior Marketing Director, International at California walnuts
Has the UK been increasing its walnut use? PG: Over the past 10 years, walnut imports have increased by 75% as more consumers turn to walnuts as a healthy addition to their everyday diet. Over that time, imported walnuts from California have grown five-fold demonstrating that UK consumers have an affinity for the deliciously mild flavour and creamy texture that California delivers.
Why is the UK an important market for California walnuts?
PG: While walnuts are familiar to UK consumers, annual per capita consumption is still very low at 0.107kg, so there’s tremendous opportunity for growth. Last crop season, the UK was the fifth largest importer of walnuts in Europe and the demand for healthy, nutritious food is increasing. Walnuts can play a role in offering a nutrient- dense, flavourful addition to the daily diet which aligns with consumer’s desire to eat not only nutritious foods, but ones that also offer functional health benefits. Most notably, walnuts are a heart-healthy food recognized by Heart UK and the American Heart Association with a qualified health claim in the EU.
What Opportunities Do You See to Increase Walnut Consumption? PG: Consumers, chefs and food manufacturers are just now realizing how versatile walnuts can be as they have a soft meaty texture that easily absorbs the flavours of other ingredients. an addition to favourite main dishes, on salads, yoghurt and porridge, in sauces and spreads, as wonderfully flavoured snacks, and as an alternative to mince when looking for a more plant-forward way of eating. If you’ve never tried walnut mince, you’re in for a fabulous taste experience. I just love making my family walnut chorizo-style tacos, Asian- inspired lettuce wraps and a walnut Bolognaise.
Are shipments to the UK still being adversely affected by worldwide shipping issues? PG: California walnuts, like almost everything, has felt the challenges of ongoing supply chain disruptions however, things are slowly improving. California walnut industry handlers are working diligently to meet the needs of growing demand in the UK.
12 Kennedy’s Bakery Production February/March 2023
bakeryproduction.co.uk
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