BRAND NEWS


Keebler® teams up with Zoos this Halloween season


Keebler® is bringing Halloween magic to life with its new Limited Edition Spookie Fudge Stripes™ cookies — chocolatey, vanilla- flavoured treats with orange stripes and festive designs. Available nationwide from August, these seasonal cookies are perfect for parties, themed lunches, and trick-or-treat fun. To celebrate, Keebler has partnered


with zoos across the country for the “Find the Stripes Zoo Scavenger Hunt.” Families can scan a QR code to start an interactive adventure, spotting striped animals and logging discoveries for a chance to win an annual zoo membership and an exclusive behind-the-scenes experience.* Proof of purchase also earns families $5 in Zoo Cash toward admission.** “We believe the best adventures happen when families explore together,” said Kelly


Flaherty, Brand Marketing, Keebler Fudge Stripes. “This Halloween, we’re inviting families to discover our new cookies and uncover the wild world of striped animals alongside other zoo traditions.” Fans can also play from home by scanning


the pack’s QR code to access the scavenger hunt online at OpenForMagic.com and enter for a chance to win the grand prize.


McCormick® announces return


of limited-edition product After a breakout debut in 2024, McCormick® is back with an expanded collection of eight limited- edition Finishing Sugars, perfect for adding festive sparkle to fall and winter treats. Fans can sprinkle them over baked goods, hot drinks, or desserts for instant seasonal flavour. “The enthusiastic response to last year’s debut showed


fans are craving simple, delicious ways to bring seasonal magic into everyday moments,” said Giovanna DiLegge, Vice President Marketing, U.S. Consumer at McCormick. “This collection bottles the flavour and feeling of fall and winter — just sprinkle and enjoy.” The fall line features three new flavours — Apple Cider, Maple Brown Sugar, and Pumpkin Spice — plus returning favourite Salted Caramel. For winter, new additions Chocolate Hazelnut and Spiced Orange join returning favourites Candy Cane and English Toffee. From warm pancakes topped with Apple Cider sugar to


hot cocoa rimmed with Candy Cane sugar, each blend is designed to elevate simple recipes and sweet moments. McCormick launched its first Finishing Sugars last


holiday season, followed by Finishing Salts in spring 2025. The response was immediate, with fans using them on everything from cookies to cocktails. This year, the expanded range promises even more festive creativity.


“Allionce Group is honoured to collaborate


with zoos nationwide to create unforgettable family experiences,” said Mark Giovino, CEO, Allionce Group. The “Find the Stripes” experience runs


August through October at participating zoos, including Phoenix Zoo, Kansas City Zoo & Aquarium, Nashville Zoo at Grassmere, and Jacksonville Zoo and Gardens.


Walker’s Shortbread reveals 2025 advent calendar offering


A festive favourite is returning this Christmas as Walker’s Shortbread unveils its luxury Advent Calendar for 2025. A star of the Walker’s


Festive Range, the limited- edition advent calendar has sold out for the past two years and is expected to be in high demand again. Offering a charming alternative to chocolate,


it


promises to make the countdown to Christmas even more memorable. This year’s calendar features festive illustrations of Santa’s workshop alongside Walker’s iconic tartan design. Behind 24 windows, shoppers will discover Walker’s signature shortbread in an assortment of Christmas shapes, from


stars to trees, adding a magical touch to each day in December. “Christmas is such a special time of year and we are thrilled our advent calendar continues to be one of our most popular items,” said Bryony Walker,


Commercial Director. “It’s wonderful to see how quickly they sell out each year.” The 2025 Advent Calendar will be available from 1 October (RRP £20.00) via Ocado, Selfridges, and Walker’s online shop.


AUGUST/SEPTEMBER 2025 • KENNEDY’S BAKERY PRODUCTION • 9


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44