BRAND NEWS
Bayne’s The Family Bakers launch mobile app
Bayne’s The Family Bakers has launched its first-ever mobile app, marking a major milestone in the bakery’s 70th anniversary year. The app is a key part of Bayne’s ongoing innovation and growth strategy, designed to make the customer experience more convenient across Scotland. The app includes a shop finder to help locate
the nearest store, a digital loyalty scheme offering a free hot drink or treat after six purchases, and a birthday reward. Customers can also use a referral feature to receive a free drink or treat after their first order. John Bayne, Joint Managing Director
at Bayne’s, said: “Launching our mobile app is an exciting moment for Bayne’s.
For 70 years we’ve built our reputation on quality, consistency and care – and this is about extending that same service into the digital space. It’s not about replacing the in-shop experience, it’s about making it easier for customers to enjoy what they already love.” The launch forms part of Bayne’s wider
investment in digital transformation, aimed at enhancing in-shop service, streamlining operations, and appealing to younger audiences and busy customers on the go. Since becoming Joint Managing
Director in 2015, John Bayne has overseen significant modernisation across the
Little Debbie® introduces
six new products Little Debbie® has launched six new grab-and-go snacks designed for moments when only something sweet and satisfying will do. The new Single Serve Collection offers a mix of iconic favorites and premium pastries for on-the- go indulgence. The lineup includes Nutty Buddy™ Cakes — soft yellow sponge cakes layered with peanut butter filling and coated in chocolate; Deluxe Cinnamon Roll — a 4.0 oz. swirled bun with icing; Cheese Danish — a moist, cheese- topped sweet bun with icing drizzle; Cream Cheese Streusel Cakes — golden vanilla cakes topped with cream cheese and buttery streusel crumble; Pound Cakes — rich, moist golden cakes with classic pound cake texture; and Cinnamon Streusel Cakes — twin coffee cakes with warm cinnamon crumb topping. “These new treats meet growing demand for premium, individually wrapped snacks,” said Chuck Clevenger, associate brand manager. “They’re perfect for breakfast, an afternoon pick-me-up, or a sweet finish to the day.”
business, including the launch of Bayne’s first drive-thru in 2021 and several retail park openings.
John added: “Our customers are at
the heart of everything we do. Whether it’s improving shop layouts, introducing new products, or now adding digital tools like this app, we’re always looking for ways to make the Bayne’s experience even better – without losing what makes us who we are.” With more than 70 shops and expansion
plans of three to four new shops per year, the mobile app represents the latest step in Bayne’s evolution. The app is available now on iOS and Android.
Cornish Bakery delivers record-breaking summer of trading
Cornish Bakery has reported a record-breaking summer, achieving 24% total sales growth year-on-year and 8% like-for-like growth in August, despite a wider decline in retail spend reported by the CBI. The business also saw its biggest-ever week of sales over the August Bank Holiday, with several individual bakeries breaking records. New openings in Hereford and
Woodbridge, plus the expanded York Coney Street bakery and refurbished York Colliergate, have exceeded expectations, attracting long queues and strong sales. Customer feedback has been equally positive, with the brand’s Net Promoter Score rising to 72% across Google and TripAdvisor reviews. Cornish Bakery continues its
growth trajectory with several new bakeries due to open this Autumn and five more sites in advanced negotiations for early 2026.
Managing Director Mat Finch said, “Bakery is the new coffee shop — customers want fresher, higher-quality food baked on-site, and that’s where we win. Our record summer reflects our team’s passion and commitment.” Cornish Bakery
credits
its success to its people- first culture, with significant investment in training, internal promotions, and recognition programmes. The company’s mission to ‘Change Hospitality for Good’ aims to make Cornish Bakery one of the UK’s best places to work.
8 • KENNEDY’S BAKERY PRODUCTION • AUGUST/SEPTEMBER 2025
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