SUSTAINABLE AND MINIMALIST PACKAGING
brands to look premium without relying on over-packaged luxury—bridging the gap between environmental responsibility and the sensory charm customers expect. From a manufacturing perspective, minimalist styles such as tuck-end boxes, mailer boxes, and pillow boxes are a smart choice. They save raw materials, reduce production waste, and still protect breads, cookies, and pastries during transport. Pillow boxes work beautifully for small, high-margin treats like macarons, shortbreads, or seasonal bakery favours, while tuck- end boxes are a cost-effective solution for loaf cakes, muffins, or assortment packs. For bakeries offering online orders, mailer boxes provide durability during shipping without the need for excess filler or plastic wrap. Schubert’s Dotlock closure system is
an exciting example of how minimalist principles can be applied to bakery packaging. Rather than relying on glue, tape, or plastic tabs, Dotlock uses precision-engineered perforated “dots”
to lock trays and boxes securely in place — meaning your packaging can be 100% cardboard and fully recyclable. For bakery brands, this has several wins: it eliminates hard-to-recycle elements, simplifies disposal for customers, and creates a clean, satisfying unboxing moment for celebration cakes or pastry gift boxes. By removing adhesives, bakeries can also cut costs on materials and reduce complexity in production. For bakeries shipping gift
assortments, subscription cookie boxes, or mail-order brownies, Swanline’s EzeE-comm box offers a clever, 100% recyclable, glue- and tape-free option that’s return-ready. Its self-locking flaps keep products secure without extra packing tape, making for a premium unboxing experience that customers are likely to remember, and even reuse as a keepsake box. For bakeries expanding into ecommerce, this solution is both cost-effective and highly brandable. Not all bakery goods are shelf-stable — some need extra barrier protection
to keep them fresh. Harpak-ULMA PaperSeal trays offer an innovative hybrid solution, using a paperboard base for 80–90% of the packaging and a thin, removable film liner that locks in freshness. These trays are ideal for refrigerated desserts such as cheesecakes, mousse pots, or fruit tarts, as well as delicate pastries that need extra stability. Customers simply peel away the liner before recycling the paper tray, making the process easy and sustainable. As these examples show, the future
of packaging lies in solutions that delight the senses while treading lightly on the planet. Whether it’s recyclable paper wraps, glue-free locking systems, or fully edible capsules, the industry is proving that creativity and responsibility can coexist. For bakery and confectionery brands, this is an opportunity to lead with design choices that are not only functional and beautiful but also meaningful, turning every pack into a statement of purpose.
Design by Emir Kudic
AUGUST/SEPTEMBER 2025 • KENNEDY’S BAKERY PRODUCTION • 41
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