SUSTAINABLE AND MINIMALIST PACKAGING
Philippe Choquet, Sales Manager
for Sonoco Consumer Europe, added: “Grands Moulins de Paris has been a fantastic partner over the years, and we truly value the trust they place in us. The Sonoco GreenCan® solution perfectly aligns with GMP’s commitment to sustainability and premium quality. We’re excited to see the limited-edition Francine packaging come to life and look forward to many more years of collaboration.” With over 96% recyclability and more than 60% recycled content, Sonoco’s GreenCan® is a testament to the company’s dedication to sustainable innovation. The limited-edition Francine Suprême flour packaging will be available in stores as part of the anniversary celebrations, offering consumers a nostalgic yet forward- thinking take on a beloved brand.
Global bakery impact Puratos is raising the bar for sustainable packaging in the bakery sector. The company has committed to making all its packaging fully recyclable or reusable by 2025, with key upgrades including mono-material flexible bags, FSC-certified paper, and ink reductions of up to 70%. What’s more, Puratos is streamlining design to support minimalist aesthetics: packaging is being redesigned with simpler opening and closing, cohesive visual identity, and better stackability for both secondary and transport packaging, reducing wasted space. One of the innovations showcased
at iba 2025, “Cubease,” goes a step further—delivering bakery improver in pre-dosed cubes that treat 10 kg of flour each, dramatically cutting down on bulky bags, storage needs (by up to 75%), and packaging-related environmental impact by a factor of ten. For bakeries and dessert brands, Puratos’ efforts show how minimalist design and optimised packaging are practical steps that reduce waste, streamline operations, enhance brand clarity, and signal real sustainability.
FOR BAKERIES THAT WANT TO CHAMPION CIRCULAR
ECONOMY PRINCIPLES, USING A BYPRODUCT OF SUGAR PRODUCTION IS A GREAT STORY TO TELL
eliminating clutter and focusing on high-impact visuals, such as black-on- white printing, concise typography, and streamlined box shapes, bakeries can deliver a message that is instantly recognisable while letting the quality of the baked goods shine through. Minimalist packaging also has a second benefit: it encourages customers to reuse or recycle, since the packaging feels too elegant to throw away. ManyPixels explains that even modest
Minimalism on the rise For many bakeries, packaging is a statement of brand values. Simple, clean designs are increasingly winning over customers, capturing attention without overwhelming the eye. By
branding touches, custom stickers, carefully chosen kraft paper, minimal colour palettes, can transform simple bread bags or cookie boxes into moments of delight. What matters is authenticity: designs that reflect the bakery’s identity without excess. Clean typography, understated logos, and clever use of pattern or texture (rather than bold graphics or heavy coatings) deliver strong shelf presence while keeping cost and material waste low. For bakeries aiming for sustainability, these design-wise choices are powerful, because they allow
40 • KENNEDY’S BAKERY PRODUCTION • AUGUST/SEPTEMBER 2025
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