big interview


snacks with a longer shelf life to protect food security. Imperfect foods taste equally delicious and are very nutrient dense. As with everything in nature including ourselves, nothing and no one is perfect. That is a perspective that can hopefully improve the fenestration around upcycling and sustainability. Confetti’s growth is pegged to ending global hunger with partners like UNICEF, Red Cross, and UN’s World Food Program, homeless shelters, orphanages, and refugee camps to provide emergency food aid to communities facing severe malnutrition due to poverty, war, refugee crisis, drought, famine, or natural disasters. Food businesses can be used as a force for good in resolving


both sustainability and humanitarian issues. Plenty more can be done, and the best is yet to be.


How do you see Confetti Snacks contributing to the larger movement of promoting healthier snacking alternatives? As much as profitability is important to a business, it is a means to achieve something meaningful. We want to make the world a better place and provide millions of consumers with a forward thinking snack that is relevant in today’s world. Confetti has a mission to contribute to a zero-hunger and zero-waste world. We will be working with strategic partners in order to provide the most delicious snacks from real vegetables and fruit so food can be elevated to its highest and best purpose. Taste is the only way to convert consumers and we need to be obsessive in creating that value so people are naturally gravitated to snacking on whole foods.


As an entrepreneur, what are some of the most valuable lessons you’ve learned on your journey with Confetti Snacks? The brand is the most valuable asset of any company. Curating and executing a brand consistently every single day, at every single touch point for it to have a chance to have longevity in the market sounds simple but it takes a lot of hard work and intelligent strategy to execute and I’m learning from talents in our Confetti family every day.


Can you give us a glimpse into your plans for the future of Confetti Snacks? Are there any new products or exciting developments in the pipeline? We are planning to expand by constantly innovating and experimenting. Curating exotic vegetables and fruit so we can astonish more people into snacking on Confetti. A gourmet line of colourful dips to go with our colourful chips. And other food aisles that we can sneak in more servings of veggies and fruit into the consumers daily lives.


What advice would you give to aspiring entrepreneurs looking to create innovative and sustainable food products? To be always curious, have an insatiable drive to explore the unknown, to always question the status quo and change things for the better by taking calculated risks. Most of all, to surround yourself with great talents that are better than you. It takes an army to build a brand. It’s never a solo effort. Being able to orchestrate strong talent to achieve a goal is complex but necessary.


bakeryproduction.co.uk Kennedy’s Bakery Production August/September 2023 9


In what ways do you envision Confetti Snacks making a positive impact on people’s eating habits and the environment?


Confetti strives to continue crafting award-winning tasty gourmet snacks made from real nutrient dense produce in exotic flavours inspired by scrumptious world favours so we can celebrate diversity. The scrumptious plant-based snacks are an adventure on its own to experience and upcycled from imperfect produce or crop surplus to alleviate food waste. If we can scale and hit critical mass, our impact on hunger and food waste will be magnified and accelerated by elevating rescued colourful produce to tasty nutritious snacks with a longer shelf life to protect food security. Hopefully that allows the masses to enjoy veggies in a whole new magical way and help them to eventually integrate more plants in their daily lives for good.


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