MORNING GOODS
fibre, protein, folate, supporting the immune system, and iron, supporting the metabolism,” says Michael. “Country Oven Golden Grains Bread Concentrate offers a blend of chia and quinoa ancient grains, boosted with sunflower, linseed, and turmeric Golden Grains is a source of fibre, protein, copper, supporting the nervous system, and folate and iron, reducing tiredness and fatigue.” Of course, another important area that morning goods
need to be able to address is the trend for plant-based and vegan offerings. “The past year has seen a 10% rise in bakery snack sales, with the increases driven by the sector’s focus on healthy options, including vegan alternative,” says Michael. “Not only have we seen a 400% growth in the vegan sector over the past five years, for reasons beyond ethics, but other health and diet trends have emerged, and stayed put, particularly gluten free and dairy-free.” Dairy free is an increasingly important consideration because, according to a report by Bupa, around one-in-10 older children and adults are thought to have lactose intolerance and cannot properly digest lactose. The best way for bakers to address this demand is by offering vegan options, as all vegan foods are inherently dairy-free. Discussing yet another morning goods trend, Michael touched
on the subject of sourdough. “While sourdough isn’t exactly a new bakery ingredient, it has taken on a new prominence in recent times and has been one of the biggest growth areas in bread since the Covid-19 pandemic, and is highly relevant to
the breakfast occasion, whether in or out of home.” British Bakels offers a range of sourdough products developed to assist bakers in efficiently producing a variety of artisanal style bakery offerings. “From a baker’s perspective, convenience and skills are key considerations when producing products containing sourdough,” says Michael. “Our sourdoughs offer a way to add flavour to artisanal- style breads. They allow bakers to experiment with different combinations of wheat, spelt, rye and speciality sours, to deliver signature loaves for a value-seeking consumer. In line with industry trends, bakers are also using our sourdough spreads across a range of other bread products for the breakfast occasion, including crumpets, rolls and bagels.” The notion that ‘breakfast is most important meal of the
day’ continues to resonate with many consumers, despite the fact that the reality of busy schedules today often hinders the ability for many to freshly prepare a meal in the morning. Indeed, according to a report from FMCG Gurus, 75% of global consumers say they prioritise convenience at breakfast time, looking for products that allow them to kickstart their day whilst providing satiety. The ‘snackification’ of meals trend therefore bodes well
for producers of morning goods, who are able to provide consumers with breakfast options such as grab-and-go bars and baked snack clusters, combined with wholesome ingredients that can provide protein and fibre in a convenient, portable format.
bakeryproduction.co.uk
Kennedy’s Bakery Production August/September 2023 25
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