Event News
L-R Ree Khan, Kiran Grewal, Rhea Agarwal, Devanshi Mehta)
Kiran Grewal reports on the innovative new product development and trends showcased at the International Food & Drink Event, held at ExCeL in London.
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he International Food & Drink Event (IFE) 2025, held from March 17-19 at ExCeL London, showcased a vibrant array of innovations in the confectionery,
bakery, and snacks sectors. The event
featured over 1,500 exhibitors from more than 60 countries, offering attendees a comprehensive insight into the latest industry trends and product developments.
Innovations in Confectionery, Bakery, and Snacks The event’s New Products Tasting Theatre provided a platform for emerging brands to present their innovative offerings. Addressing the growing demand for healthier indulgences, NeatSweets showcased their “guilt-free candy” containing less than 2 grams of sugar per serving, appealing to health-conscious consumers seeking low- sugar alternatives. Catering to the keto- friendly market, fudi introduced products designed for those following low-carb diets,
Kennedy’s Confection March 2025
goods. Crispr Bites offered chocolatey, crispy wafer snacks, providing a delightful texture and NOPAL®, a UK-based startup specialising in 100% Nopal cactus pad powder and snacks, has announced its selection for the prestigious X-HEC Entrepreneur Start-up Mission of 2024- 2025. As part of this elite program, NOPAL® was chosen from a competitive pool of 400 European companies to participate in the mission led by HEC Paris, one of the world’s top business schools.
ketogenic dietary options.
Scottish Honeyberry Growers introduced antioxidant-rich honeyberries in various forms, such as jams and freeze-dried snacks, bringing this versatile fruit to a broader audience. Taitussi Bakery,
specialising in high-end,
butter-free indulgences, presented products like cheesecakes and Avocookies, catering to consumers seeking premium ‘free-from’ baked
The mission ran from 9 September 2024 to 31 October 2024, during which a group of three Entrepreneurship Masters business, engineering, sciences, law, and political sciences were assigned to the NOPAL® project. Their task was to help bring the healthiest vegetable in the world, the NOPAL cactus, to the European market. The participation of NOPAL® in the mission culminated in winning the startup competition, a remarkable achievement
KennedysConfection.com
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