MARCH 2025


EDITORIAL Editor


Kiran Grewal kgrewal@kennedys.co.uk


Features Editor Suzanne Callander


scallander@kennedys.co.uk


Production & Design Marc Miller


ADVERTISING


Business Development Manager Gary Smythson


gsmythson@kennedys.co.uk 01622 699183


Subscriptions Manager Nic Wood


nic.wood@c-cms.com Events


Gary Smythson


gsmythson@kennedys.co.uk 01622 699183


ACCOUNTS accounts@datateam.co.uk EDITOR’s LETTER


March has arrived, bringing with it a whirlwind of excitement in the confectionery industry. With Easter on the horizon, we’ve been busy exploring the latest seasonal new product developments, from imaginative chocolate creations to nostalgic treats with a modern twist.





 Walking through the bustling halls, we were captivated by the energy, the passion, and, of course, the boundless creativity of the brands shaping the future of confectionery. One of the highlights was meeting with companies like Haldiram’s Overseas, Hames Chocolates, and  to push boundaries, blending tradition with new-age ingenuity. For me, personally, it was a joy to taste the new luxury confections from Haldiram’s, which celebrates the unique  chocolates, and also lots of functional confections designed for the wellness-conscious consumer. Read our report on page 36 for more.


Now, it’s no secret that the confectionery industry is embracing technology like never


before, and as our feature on Digital Twins (page 24) explores, the ability to digitally  (page 12) are making waves in confectionery, with neutraceuticals becoming a driving force in the market, blurring the lines between indulgence and health.


Of course, March wouldn’t be complete without celebrating the Easter season! Our SUBSCRIBE


Kennedy’s Confection magazine is available by subscription at the following rate for 10 issues: UK £99 • Europe £149


Rest of World £149 • Online £75 All enquiries to nic.wood@c-cms.com


Published by:


Kennedy’s Publications, 15A London Road Maidstone, Kent ME16 8LY Tel +44 (0) 1622 687031


www.kennedysconfection.co.uk


Kennedy’s Confection ISSN 1474-3841


Set up in 1890, Kennedy’s Confection is the longest– established magazine in the trade and is distributed exclusively worldwide to manufacturers of chocolate, sugar confectionery and bakery products.


Kennedy’s Publications


Part of the Datateam Media Group Media Director Paul Ryder


Registered in England No. 1771113. Entire contents © 2025 Kennedy’s Publications, part of the Datateam Media Group. Material may not be reproduced in any form without the publisher’s written approval. For details on reprints and permissions, contact the director of Kennedy’s


KennedysConfection.com 


Kiran Grewal, Editor kgrewal@kennedys.co.uk


Kennedy’s Confection March 2025 3


Seasonal NPD section (page 22) is packed with innovative releases that promise to delight  even plant-based formulations to cater to changing dietary preferences. Easter remains a pivotal moment in the confectionery calendar, and we were lucky enough to try many of these new products. Let’s just say - you won’t be disappointed!


As we look ahead, the industry continues to push boundaries with agility and enthusiasm.


Whether through Modular Equipment solutions (page 18) that help manufacturers scale (page 30) that enhances the premium feel of products, there’s no shortage of exciting developments. And let’s not forget the people behind it all—the passionate professionals featured in our Movers and Shakers section (page 42), whose expertise and innovation are driving confectionery forward.


At Kennedy’s Confection, we are dedicated to delivering valuable insights and celebrating


the remarkable achievements within our industry. Whether you are a manufacturer, supplier, or confectionery enthusiast, we hope this issue provides you with thought-provoking perspectives and a deeper appreciation for the craftsmanship and innovation shaping the sector. Thank you for joining us in this journey, and we look forward to bringing you more compelling stories in the months ahead.


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