In 2022, around one-quarter of the world population planned to buy an Advent calendar, with the seasonal gifts being most popular in Belgium, Sweden and Italy. Many confectionery manufacturers create branded Advent calendars – with single-use plastic trays being the traditional way to package daily samples of chocolate. However, as brands look for ways to be more sustainable, calendars made from paperboard or corrugated cardboard are becoming more popular. Paperboard versions can be made in squares, rectangles or various holiday shapes, and perforated tear-outs can be turned into pop-ups to make the packaging more engaging.
Snow globe Martin’s Chocolatier – an online retailer that provides luxury speciality chocolates from a wide range of internationally-renowned artisan chocolatiers – needed a unique snow globe type package that would be capable of holding a hollow chocolate Santa and easily inverted by the consumer to dust icing sprinkles over the chocolates. Philip Ahn, from Martin’s Chocolatier, explains more about the project: “Our vision
for this product was an eye-catching pack design that not only made the perfect festive centrepiece but that could actually be used like a traditional glass snow globe, while maintaining the integrity of the chocolate contents. We approached Macpac, a UK-based thermoformed packaging manufacturer, after several failed prototypes from another company who was unable to create a pack that met the necessary strength requirements or Macpac’s design team were able to develop a clear two-piece pack with robust domed
lid that cliped to a separate base. The 100% recyclable snow globe was produced from recycled PET and incorporated a friction clip mechanism with added transparent self- adhesive security tabs. Talking about the project, Neil Greenhalgh, Sales Engineer at Macpac says: “There were a number of design issues to overcome with this project. Part of the brief was for the forming to grip and hold the hollow chocolate mould tight enough that it could be turned upside down. Holding such a delicate item tight without damaging or crushing it was a
“This meant that the holding of the Santa in position by his feet was literally touch and go but the team pulled out all the stops to get a design that matched the brief and we are As the confectionery industry develops, packaging needs to adapt to meet new consumer expectations of luxury. Sustainability,
premium materials, and
personalisation are at the forefront of this transformation. By embracing these trends and fostering strong partnerships, brands can continue to delight consumers in today’s more environmentally-conscious market.
KennedysConfection.com
Kennedy’s Confection March 2025
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