PACKAGING PACKAGING PREMIUM PREMIUM
and is poorly suited for storage.
User experience was crucial when it came to deciding on the packaging for Texture. Mikaël explains: “Often traditional chocolate spoils the consumer’s enjoyment. I wanted
evaluating several options, he chose to use supplied by ePac, rather than traditional foil packaging. This modern solution perfectly met his expectations. Further thanks to ePac’s low minimum order quantity Mikaël is able to order in small quantities, tailored to meet the
needs of his emerging business. Since launching Texture, the packaging designed by ePac has received enthusiastic feedback from consumers. Not only does it effectively protect the chocolate, but it also strengthens the brand’s visual identity with its elegant and professional design. Mikaël has also noticed improved customer retention due to this packaging. “Customers really appreciate the resealable zip, which preserves the freshness of the chocolate while making it
Holiday tips packaging, offered some advice on packaging for seasonal confectionery.
It suggested Image courtesy Futamura.
looking at paper-based packaging to make sure more packaging can be recycled. Paper is recovered at the highest rate compared to all other packaging substrates with over 83% of paper-based packaging is recovered for based material being recovered for recycling in 2023 in the US. brands consider the use of paper-based tubs for assortments of festive candy and chocolates which have traditional used plastic containers or metal tins. Recyclable, paper- based versions are now a viable option. Nestlé Quality Street holiday chocolate tub offers a good example of this. Traditionally, the tub was made from plastic, but for 2024, Nestlé more sustainable paper-based version. Both versions of the tub were sold in stores through the holidays so that Nestle is able to run a consumer trial of the new packaging.
34 Kennedy’s Confection March 2025
KennedysConfection.com
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