ensure a product stands out from the crowd is to consider the use of stand-up pouches. “Because they stand upright on the shelf, they are easy to spot – a clear advantage in the competition for short attention spans.        resealable, helping to address portion control        explains Richard.


He went on to point out that digital printing can also provide confectionery brands with a good tool for personalised packaging. “It can offer almost limitless possibilities and can  he says. “A clever way to individualise small packaging is to use printing cylinders with large circumferences and widths. In this way, many individual print images are applied with one rotation of the print cylinder. While the        print images, the small size of twist packaging, for example, allows multiple customised graphics to be arranged on a single cylinder, 


Customers appreciate the resealable zip, which preserves the freshness of Texture chocolate bars.


Sustainable solutions


judged by the look and feel of the packaging. “Packaging is especially important when it comes to impulse purchases, where premium/ luxury look and feel can play an important role 


“Premiumisation of a product is typically achieved through the use of thicker/stiffer materials, glossy, matte or haptic lacquers as well as reduced and minimalistic designs and      consideration also needs to be given to the goals of many governments to reduce product packaging resources or reusability


– – via recyclability so many traditional


premiumisation packaging solutions do need to be rethought. “We have already help several of our customers to translate iconic packaging traits into recyclable versions, helping to  Richard highlighted another possibility to


Sustainability seems to be driving packaging innovation across all industry sectors, and confectionery is no exception. As consumer demand for more sustainable products grows, brands must adopt recyclable and renewable materials. Melinda Bonamour, Market Development Director Paper at Coveris,


highlights


sustainability and personalisation as being key trends in confectionery packaging today. “In the world of confectionery, packaging is not just functional, it should also tell a story, evoke emotions, and enhance the indulgence  also increasingly seeking products that don’t just spark their inspiration from a design point- of-view, but also align with their values of eco- consciousness, quality, and individuality, and we see these two areas as shaping trends in the  For this reason,


Coveris has placed


sustainability at the core of its strategy, helping clients reduce their environmental impact across all packaging stages through


Packaging is especially important when it comes to impulse purchases, where premium/luxury look and feel can play an


important role in consumer choice” KennedysConfection.com


Mars pantry jars are now 100% recyclable


As part of its Sustainable Packaging Plan, Mars has been redesigning its packaging portfolio, in collaboration with Berry Global Group, to reduce plastic packaging and redesign packaging to ensure it can be reusable, recyclable or compostable.


The latest development has been the transition of its pantry jars for its M&M’s SKITTLES and STARBURST brands to 100% recycled plastic packaging, exclusive of jar lids. Berry and Mars developed packaging made with recycled content in a move that built on a previous launch in 2022 of the pantry jars with 15% recycled plastic. The updated jars are now rolling out across the US.


The pantry jars are now widely recyclable and it is hoped that this will eliminate more than 1,300 metric tons of virgin plastic annually. The easy-  mechanically recycled resin sourced from curbside collection streams. “In the world we want tomorrow, no packaging becomes waste, but is  says Allison Lin, Global Vice President of Packaging Sustainability at Mars. “That’s why we continue to rethink our approach to packaging and collaborate with companies like Berry. Reducing our virgin plastic usage by investing in recycled content is an important step in our strategy, alongside initiatives to remove unnecessary packaging, explore reuse models and redesign our packaging for circularity. Using recycled content incentivises increased collection systems and recycling infrastructure, which is essential for a 


Kennedy’s Confection March 2025 31


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