Cadbury collaborates for more sustainable packaging
Cadbury core sharing bars – manufactured in Bournville and Coolock and sold in the UK and Ireland – will be which can be attributed to plastic sourced from advanced recycling technology.
This move comes as the result of a collaboration with Amcor, a developer and producer of sustainable packaging solutions and Jindal Films, a developer and packaging.
The move will see the highest percentage of recycled As part of this effort, 80% of the plastic used in the packaging can be attributed to recycled plastic through mass balance and International Sustainability and In addition, the packaging now also enables consumers to access a new platform – via an on pack QR code – to the Cadbury brand is taking and to access an explanation about mass balance. The platform also features the Recycle Now locator from WRAP, which enables consumers to check local collection and recycling points for a wide range of packaging materials.
“This is the latest move in our journey to increase the use of post-consumer recycled plastic across our Cadbury “We remain focused on our long-term aim to offer more packaging using advanced recycling technologies. For us this is based around a three-part approach aimed at reducing our packaging, evolving, and designing our packaging to be recyclable and improving systems by supporting the development of UK infrastructure and capabilities to collect, sort and recycle it back into food Helen Bird, Head of Material System Transformation at WRAP comments: “The biggest recycling challenge is plastic wrapping - collecting it at scale, sorting and recycling it into new things - ideally packaging. Recycling this type of plastic back into food packaging can only be achieved through advanced recycling technologies. WRAP is delighted to hear that UK Plastics Pact member plastic in its Cadbury sharing bars. This is the future and must be scaled far and wide across other companies and
Cama Group is a leading supplier of advanced secondary packaging systems in the confectionery industry, continuously investing in innovative solutions.
MILAN - ITALY 27 - 30 May 2025 Hall 5p - Booth A17 - B18
www.camagroup.com -
sales@camagroup.com
KennedysConfection.com
Kennedy’s Confection March 2025
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