PACKAGING PREMIUM


Packaging should balance sustainability with structural integrity Image courtesy Coveris).


its ‘No Waste’ approach. A prime example is its Premium MonoMaterial BBB Paper – a full-paper alternative to traditional Block Bottom Bags made of Paper/OPP laminates. This recyclable material is said to provide the strength needed for confectionery packaging, ensuring protection without compromising on environmental responsibility, as it can be disposed of with regular household wastepaper.


Melinda argued that confectionery packaging needs to balance sustainability with structural integrity. “The packaging must be able to protect delicate products like chocolates and candies during transportation and handling.


Our solution combines


sustainability with the durability required for premium packaging,


ensuring that


products remain intact while reducing their  Premium packaging in the confectionery sector is often tied into gifting, making personalisation a key element in creating a memorable experience. Personalisation makes products feel special, enhancing the connection between consumer and brand. In line with Richard’s thoughts, Melinda also


32 Kennedy’s Confection March 2025


In the world of confectionery, packaging is not just functional, it should also tell a story, evoke emotions, and enhance the


indulgence experience”


feels that digital printing has an important role to play, enabling brands to offer unique, customised packaging for special occasions, or individual consumers, at scale. Beyond customisation, design and print quality are also important elements that  “High-quality,


eye-catching packaging,


combined with sustainable materials, creates a luxury experience that appeals to eco-  Going one step further, she highlighted that great packaging goes beyond materials and design – it also thrives on collaboration. “We work closely with clients to develop  says. “This approach helps brands navigate the complexities of packaging and the ever-


changing sustainability landscape, ensuring that products stand out while meeting growing consumer demands for eco-consciousness.


A premium pouch


The concept of bean-to-bar chocolate is the epitome of premiumisation, with artisan chocolatiers controlling all stages of their chocolate production – from selecting cocoa  One such producer is Mikaël Portannier, who has created Texture chocolate – made from just cocoa beans and sugar. To elevate his chocolate bars, Mikaël needed packaging that combined practicality,


aesthetics,


and functionality. He wanted to avoid the common issues of traditional chocolate       


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