Functional Ingredients


Meeting the consumer


Kiran Grewal explores how


neutraceutical products are rising in OTC candy, how functional ingredient blends  solutions for formulation challenges.


C 12


onsumers have never been more health-conscious than they are today, and in response the functional food and beverage market has developed to provide products that go beyond


Kennedy’s Confection March 2025 demands


basic nutrition. Whether it’s incorporating essential vitamins, probiotics, or plant-based proteins, brands are increasingly turning to  in convenient, enjoyable formats. One of the fastest-growing areas within this space is the rise of confectionery as


a vehicle for nutraceuticals and over- the-counter (OTC) products.


Gummies,


in particular, have become a popular alternative to traditional supplements and      and ease of consumption. This shift has placed new demands on manufacturers,


KennedysConfection.com


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