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a few millimetres per packaging unit can                     sizes can only be implemented if they can          ensure that confectionery products such as bars or pralines are placed with millimetre        faster and more precisely than humans.     


 are compelling reasons for companies to make their packaging and processes more                 


The cost of credibility      a message of sustainability through                   approaching a tipping point. Somewhere        became entangled with performance.                 


                                                          and customers who simply won’t return. Real  instead of staging another theatrical stunt  It’s a sentiment echoed across the industry.


                                  


                    “Concepts that look great in press shots but                 


From wow to why        how packaging design is


              on structural design or digital engagement.                                              all judges look beyond the surface. “Awards                                            brands chase trends with too little strategic       sometimes brands follow them just for the   or be in that format? Are there other ways to draw attention to your brand besides the                    


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