Waste-Reducing Packaging


Minimalist and


Sustainover spectacle S


As consumer pressure mounts, packaging must move beyond visual gimmicks to deliver 


ustainability and recycling are more in demand among consumers than ever before.     consumers worldwide are willing to pay more for products with environmentally friendly packaging and are increasingly basing their purchasing decisions on sustainably packaged products. With growing consumer interest, as well as demands from legislators, the pressure on companies in the food industry is increasing – and sustainability is also becoming an image issue. This makes it all the more important to develop more environmentally friendly packaging solutions, conserve resources and produce 


A sustainable mindset knows no national


borders. In Europe and the United States, consumers value ecologically manufactured products when shopping. As reported in the 2024 ‘Sustainability, EV, and Convenience Retail Survey Report’, 71% of US consumers over the age of 21 were willing to choose the sustainable option over a similarly priced product1. Data from Aula Research on consumer behaviour in Finland in 2024 reveals a similar trend: more than one in three respondents said they would be willing to spend a little more for more sustainable packaging. Eight percent would even be        product with sustainable packaging. Sustainable,


and wherever possible, recyclable packaging solutions are therefore


Real innovation is solving a challenge in a way that sticks - whether that’s making packaging easier to recycle, cheaper to


produce, or smarter in how it serves a global brand portfolio. When we prioritise visual disruption without substance, we create clutter, not progress.”


32 Kennedy’s Confection June 2025


becoming a long-term challenge for the packaging industry and for its customers. In Germany alone, several million tons of packaging waste are generated every year. New approaches to packaging are needed to reduce this amount over the long term      rates. But how can manufacturers use more sustainable materials in the packaging     And what technologies should they be 


If companies are looking to make their production more sustainable, they can tackle the issue from various angles. For example, they can use packaging materials that are environmentally friendly because they are easy to recycle, or they can try to reduce the amount of material used in their packaging.


Dotlock technology: using perforations instead of glue


Because it is made from renewable raw materials, cardboard packaging comes across  as a rule not entirely recyclable due to the glue used to seal the cardboard packaging. This glue is very energy-intensive to produce and also requires the glue mass to be heated before it can be applied.


An alternative approach has been KennedysConfection.com


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