Factory tour MANUFACTURING


LEAN


Haldiram’s Southall factory T


Inside ambitious


In a 10,000-square-foot hub, India’s best-loved snack and sweets brand is expanding its presence with quality, culture, and a mission to go mainstream. Kiran Grewal reports.


ucked into a quiet industrial estate in Southall, a town known for its rich South Asian heritage, inside a 10,000-square-foot facility, one of India’s most beloved confectionery and


snack brands, Haldiram’s, is re-engineering its legacy for a British and European audience. At the forefront is a cultural and strategic transformation, and Kennedy’s Confection were able to visit the factory in action last month, outlining a story of adaptation, innovation and a relentless focus on quality.        this estate,” recalls Wilber Fernandes, Head of Operations at Haldiram’s UK. Setting up the Southall facility was no small feat. From sourcing      site for food-grade operations, the early days were fraught with challenges. “There was nothing here. We had to dig up the main road just to get natural gas. No      


14 Kennedy’s Confection June 2025


address from residential use for Royal Mail took months,” Wilber says. The factory was established to ensure that Haldiram’s products in the UK matched the same standards and taste consumers expect in India. “It’s about delivering the exact same experience – the       explains. And that starts with sourcing.


Supply chain precision


Core ingredients like sugar and milk are sourced with forensic attention to quality. “Our sugar comes directly from the ASL Group factory, and milk is collected every morning from a local farm and never carried over to the next day,” says Wilber. Spices like cardamom are imported from India in controlled batches, going through rigorous inspections before reaching the 


Haldirams Khaas collection


Even the packaging tells a story of global  from Germany, and the raw material for that is sourced in Canada. During COVID, that


KennedysConfection.com


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