iba Review
innovation at
iba 2025 clean
AI, T 10 Kennedy’s Confection June 2025
he halls of Messe Düsseldorf opened for iba 2025 in May, the world’s leading trade fair for the baking and confectionery industry. iteration,
This year’s drawing over
49,000 visitors from 149 countries, underscored not only the vibrancy but also the developing priorities of the global bakery and sweets sector,
scalability, sustainability, and smarter manufacturing
labels, and cocoa
confectionery fair spotlighted a sector in transformation. Kiran Grewal reports.
chief among them. Across 100,000 square meters and nearly 1,000 exhibitors, innovation took centre stage. From AI-assisted production to clean-label cocoa alternatives, the breadth of technology and ingredient ingenuity on display provided a compelling snapshot of where the industry is heading.
Cocoa alternatives Cargill, in conversation with Ellie van der Burg and Susen Gottwald on the stand with
Kennedy’s Confection, highlighted Cargill’s strength in its extensive portfolio—spanning cocoa, chocolate, fats, and sweeteners—and in its capacity to offer targeted, scalable answers to shifting consumer expectations. Of particular note was the introduction
sustainable, plant-based alternatives to cocoa, hazelnut, and peanut ingredients. Positioned as a solution for manufacturers balancing indulgence with environmental stewardship, the range leverages innovations in processing
KennedysConfection.com
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