companies presented their innovative ideas at the iba.START UP AREA in Hall 13. The particularly creative and innovative masterminds for the baking industry have been selected: The iba.START UP AWARD was won by Diego Dominguez from Brazil with the start-up Fonte Ingredientes. Trade fair director Susann Seidemann commented:


‘We congratulate Fonte


Ingredientes. By awarding the iba.START UP AWARD, we are honouring innovative and creative ideas driving forward the international baking industry,’ emphasises Susann Seidemann, ’In particular we are delighted to support young companies with this award. The iba.START UP AREA was once again a genuine trade fair highlight for visitors and founders.’  presented their creative solutions at the iba. START UP AREA. The spectrum ranged from apps, services and cocoa substitutes to ultrasonic technology in kitchen knives. The Berlin-based company CupToYou has a portfolio of environmentally friendly paper  are available in customised designs, even for


Usable also as a natural sweetener,  


small order quantities. To support enterprises in optimising quality and production, Enlyze, an industrial start-up from Cologne developed a combined hardware and software solution. Better cutting with ultrasound? The Czech company 369 sonic presented the world’s       in the handle. A tech start-up from Aachen presented an app for a rapid ordering process: Snaggit eliminates waiting times and optimises      logistics with a system of stackable boxes and a lightweight trolley were exhibited by the German company Smox. The German agency Go German presented a service for recruiting skilled workers and trainees from South East Asia – including applicant selection, intensive courses and visa applications. Last but not least, the Swiss company ProSeed demonstrated how thanks to stabilisation technology brown barley byproducts can be used to generate barley  


KennedysConfection.com Some founders of iba 2023 exhibited again,


     START UP AWARD in 2023, showing its deposit system for bakeries: reusable bread bags. Back also Peerox, a spin-off of the Fraunhofer Institute for Process Engineering and Packaging, presenting Maddox, a digital production assistant. Another second-timer was HY5 from Fürth with a sustainable, reusable glove made from organic cotton fabric.


These experienced founders talked in a panel discussion about their progress and further developments since the last iba in 2023, citing examples of best practice and encouraging people to try setting up their own business. iba 2025 closed its doors with a clear message: the future of baking and confection lies at the intersection of tradition, innovation, and responsibility. From groundbreaking AI systems to sustainable ingredient solutions, the industry’s evolution was on display and unmistakably underway.


Kennedy’s Confection June 2025 13


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