Flavours & Colours


stability testing could push niche brands to outsource manufacturing or pivot to less vibrant, but cheaper, earth-toned palettes. “By and large there’s already a lot of transparency,” Bryan says, citing U.S. and            distinguishes ‘ingredients,’ the FDA still       patchwork of descriptors. Don’t expect a harmonised rulebook soon. “We’re far from any international consensus,” he admits,      publish voluntary guidance.


IFT itself is doubling down on education, releasing a free Food Additives Overview and hosting a July webinar on securing research funding amid budget cuts. Expo sessions such as “Food Additives: Reformulation and  directive and the “MAHA Agenda” (Make America Healthy Again) that underpins it. “Our job is to equip food scientists so they can innovate safely under rapidly changing rules,” Bryan says.


Portfolio building


For ingredient specialists, speed to market often means buying, not building. Plant-Ex Ingredients underscored that logic on 11 June 2025 when it acquired Polish    adding advanced emulsion know-how and a  “The acquisition of Aromacolors        emulsions and advanced natural colour delivery systems. Aromacolors brings with it a wealth of formulation knowledge, particularly       dispersion techniques, which will enhance our ability to co-develop more complex and tailored solutions with and for customers. This synergy is accelerating the launch of innovative developments in colour and      and plant-based applications which will enable us to respond to rapidly evolving consumer preferences,” says Giles Drewett, 


The recent acquisition of Aromacolors is about deeper capability, faster innovation, and a stronger foothold in a strategically vital region. With its new Polish facility, the company is leveraging advanced emulsion expertise and tightening its       maintaining a culture rooted in core values.


24 Kennedy’s Confection June 2025 KennedysConfection.com


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