The aim is to create products that can go on a mainstream aisle, not just the global foods section”


Rhea Agarwal


pipeline was tested, but we maintained enough stock to ensure continuity,” he says. Behind the scenes, every step is monitored and


 X-ray inspection and checkweighers, every box that leaves this factory passes through multiple  do shortcuts here. If anything is subpar – even the trays – we destroy the lot.”


The Southall facility is now undergoing a major expansion. With a freezer capacity of  project will take over an adjacent unit to double            But growth is about volume as much as it


        where the new generation comes in.


Reimagining Indian gifting and fusion sweets       


KennedysConfection.com


                      Harrods to get something that looked luxurious    Khaas Collection,


a marzipan-based


      like saffron nut, hazelnut crunch, and    consumer base,” Devanshi says.  gifting and an emphasis on eye-catching, luxe   the mainstream.


Marketing in a new landscape But marketing in the UK is a different beast.


      even among British Asians, that awareness drops, especially with younger generations,” Devanshi notes. This gap in brand knowledge       educating the consumers, explaining what paneer is, why gulab jamun matters, and how 


The team is focused on building visibility via Instagram, LinkedIn, and a revamped website – supported by SEO and performance marketing. Channels like TikTok and Amazon Shop are on the roadmap, but the team is                       that can go on a mainstream aisle, not just the global foods section.”


Business meets culture        moment. The premium confectionery segment


Kennedy’s Confection June 2025 15


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