of Industry and Information Technology (MIIT) alongside GNT and other relevant experts and stakeholders. developed by GNT in 1978 – are plant-based, edible concentrates and are used to deliver color to food, drink, and supplements. China’s new industry standard stipulates that they must be made from fruits, vegetables, plants, or algae that are normally consumed as foodstuffs. In addition, Coloring Foods can only be created using physical processing methods and without the use of chemical solvents. Unlike most natural coloring solutions, these products must retain the key properties of the raw materials, including color, taste, and nutritional value. Rigorous testing and quality control measures are also required to ensure that all Coloring Food ingredients meet the highest safety standards. Due to the way they are produced,
ingredients rather than additives.
This
means they qualify for clean and clear label coloring characteristic and the function, such as “carrot coloring ingredient.” Silke Fallah, Head of Global Regulatory Affairs at GNT Group, says: “This industrial standard is an important step forward for Coloring Foods and a great achievement for getting regulatory clarity for the Chinese market.”
Prior to the introduction of the industry standard for Coloring Foods,
Chinese
manufacturers had relied on a voluntary group standard. It was issued by the CNFIA in 2017 and gained a high degree of recognition but
Clean label is the catalyst Just ten days earlier, the U.S. Department of Health & Human Services and the Food and Drug Administration announced their
Beet-juice reds cannot survive in high-moisture beverages; anthocyanin-rich blues drift toward
purple as acidity changes. The more vibrant alternative” – Bryan Hitchcock, Chief Science & Technology
The CNFIA submitted a project application for the industry standard in 2019 and received approval for its development the following year. It applies to all manufacturers selling food and drink in China and covers issues including technical requirements, inspection rules, labeling and packaging, storage, and transportation of Coloring Food ingredients. Andreas Thiede, APAC General Manager for GNT Group, said: “Coloring Foods are becoming increasingly popular in China as consumers seek out cleaner labels, so we’re recognition. Our plant-based EXBERRY® color portfolio includes a complete spectrum of Coloring Foods that are fully compliant with the new standard. We’re excited to be able to help manufacturers across China take advantage of this key development.”
own plan: a voluntary nationwide phase-out of petroleum-based synthetic dyes by the end of 2026. Together the two moves have accelerated a global pivot that has been logistical and commercial hurdl “A major catalyst for the global shift towards natural colors is the growing consumer desire for clean label, which means making a product using as few ingredients as possible and with ingredients consumers can easily recognise,” explains Bryan Hitchcock, Institute of Food Technologists (IFT). “Some shoppers also worry that certain synthetic dyes may affect children’s behaviour, though the science is still inconclusive.” Bryan views Beijing’s new rule and
Washington’s pending phase-out as two faces of the same consumer-led coin: “Both signal growing mistrust of additives. By classifying these colours as ingredients rather than additives, regulators are essentially codifying that preference into law.” Yet swapping out brilliant blues
KennedysConfection.com
Kennedy’s Confection June 2025
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