L-R Wilber Fernandes, Rhea Agarwal, Kiran Grewal, Devanshi Mehta
The restaurant side is our next big move. London is the
each member of the production team. “They’re shy, modest people. But they love the brand. They treat it like family. If we’re short on time or need something done urgently, they’ll stay late, with no hesitation. Because they know the brand takes care of them.” It’s a lesson passed down through her grandfather. “He always told us: ‘Take your team’s problems onto your own head. If you care for them, they’ll care for the work.’ That’s something I live by.” The company hosts barbecues,
celebrates both Diwali and Christmas, and maintains open lines
KennedysConfection.com
of communication across departments. It’s a deliberate effort to blend Indian warmth with UK workplace dynamics. “We do a lot of recreational things, but really it comes down to being accessible. If they’re happy, that translates into the food. And ultimately, that’s what the customer tastes.” As Haldiram’s grows beyond India, there’s always the temptation to localise the brand; to rebrand or create sub-labels for new markets. “Even if we create sub-brands or play with logos, the name ‘Haldiram’ is not going
anywhere. It was the nickname of my great- great-grandfather. That’s what the brand stands for, and that’s what we’re carrying forward.” That sense of duty—to her family, her employees, and her customers—is what makes her approach so distinctive. “If the people who work with me or buy from us can’t feel that passion, it won’t translate. But if they do, if it reaches them, then we’ve done something right.” And in that, perhaps, lies the true essence of Haldiram’s UK journey.
It’s
about sharing a legacy of care, of quality, and of cultural connection.
Kennedy’s Confection June 2025 17
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