The development of our own branded retail range coupled with our online sales growth are two important goals in the evolution of our business.
So, what’s next?
2021 will see Whitakers Chocolates extend its retail range even further. This month sees the official launch of its ‘Inclusions’ range. These new chocolate bars boost not only crunchy honeycomb pieces but are available in eight incredible flavour combinations; think chilli and orange, lemon and cardamon, smoky salted caramel, lime and sea salt, to name a few!
Managing Director, William Whitaker, said: “The development of our own branded retail range coupled with our online sales growth are two important goals in the evolution of our business. It is heartening to see progress in both these areas throughout 2020 and hopefully these trends will continue in 2021 and beyond.” Never a company to forget their past, they also intend to relaunch some of its heritage products. These include milk chocolate covered rose Turkish Delight, dark chocolate stem Ginger and chocolate covered Brazil nuts. New packaging formats and flavour combinations are also expected on its best- selling dark chocolate fondant cream range. This will be welcome news to its ever-growing vegan following.
Those of you wanting to keep up to date with Whitakers Chocolates’ developments should follow its various social media channels on Instagram, Facebook, Twitter or Pinterest (@ whitakerschocolates).
A little bit of history
For over 130 years, the Whitakers Chocolates family have shared a passion for chocolate. From humble beginnings, the company developed its business from a small greengrocer shop to a fully operational factory making more than 10 million chocolates per week. Every single product that Whitakers Chocolates manufactures is produced in its state- of-the-art 30,000 sqft modern air-conditioned chocolate factory. Over the years the company has expanded, and so have its facilities. Its main processes include chocolate enrobing, depositing, wafer thin layering, high-speed foil wrapping, foil and band wrapping and flow wrapping. In addition, the company prints all of its own foil blocked chocolate wrappers. Fudge manufacturing also takes place. In addition to all this, Whitakers Chocolates’ export team travel the globe spreading the word about its innovative chocolate manufacturers. As a result, its range of chocolates are enjoyed in countries all over the world from Austria, Barbados, Canada, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hong Kong, India, Ireland, Norway, Pakistan, Romania, Russia, Spain, Sweden and Uruguay.
Its production facility and scale give the company the flexibility to offer all of its customers luxurious chocolate products across the globe at competitive prices.
ABOVE: Whitakers’ range of fondant creams
BELOW: Whitakers’ chocolate bar range: Inclusions
28 Kennedy’s Confection January 2021
KennedysConfection.com
TOP COFECTIONERY PROUCTS 2021
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