FERRERO UK


“Confectionery, despite the times, is resilient and still one of the few categories where shoppers are willing to spend money on products they love, especially at key seasonal trading spikes such as those throughout spring”


Valentine’s Day


Last year saw Ferrero favourites – including Rocher, Collection, Raffaello and Thorntons –performing well, with Thorntons Classic the fastest growing boxed chocolate brand at both Valentine’s Day and Mother’s Day, Ferrero states. Alongside this, Ferrero Rocher T16 (200g) also saw growth of +24% and Ferrero Collection of +15%, showing just how important it is for retailers to stock the core range. Ferrero Rocher T24 (300g) also remains the number one boxed chocolate SKU at Valentine’s Day, Ferrero reveals, giving retailers a popular gifting solution that will retain its relevance after the event, too. For 2021, the Thorntons Classic gift-wrapped ‘With Love’ packs will benefit from a more premium design to entice new shoppers to the brand.


“Shoppers are emotionally invested within the confectionery category as the brands help them celebrate the moments they share with loved ones. It’s because of this love that people keep coming back to purchase. Confectionery, despite the times, is resilient and still one of the few categories where shoppers are willing to spend money on products they love, especially at key seasonal trading spikes such as those throughout spring,” adds Levi Boorer. He continues: “With our established core range, media campaigns, POS solutions and new products, we want to do all we can to support retailers during the spring occasions next year. We always strive to offer retailers and shoppers the right balance of seasonal specials, which drive awareness and interest to the category, in addition to helping drive sales all year round with the core range.”


22 Kennedy’s Confection January 2021


KennedysConfection.com


TOP COFECTIONERY PROUCTS 2021


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