Although there has been physical distance, gifting has remained key, with shoppers happy to spend extra in order to treat loved ones and themselves during what has been a challenging year.
including: Black Panther, Thor, Spiderman and Captain Marvel, alongside a range of Disney Princesses featured on-pack. The mixed cases will contain Marvel and Disney Princess toys to give retailers the chance to appeal to more shoppers, with the Marvel characters available being joined by Disney Princesses including Rapunzel, Belle and Arial among others.
The larger Kinder Surprise 220g eggs, which performed exceptionally well during Easter 2020 (+47%), will receive a Minions update to celebrate the launch of Minions 2: The Rise of Gru, which is out next summer. To drive further growth, the popular Kinder Flame eggs (150g) will carry licenses from Toy Story and Marvel. Thorntons experienced early growth of +6% during spring 2020, prior to the
national lockdown impacting store visits, and was the only confectionery brand in the top seven to grow in terms of both value (+6.3%) and volume (+21.2%) in that initial period, according to Ferrero. The brand aims to replicate the success of its popular kids’ range, bringing back two popular designs – a unicorn egg and dinosaur egg. Ferrero Rocher Golden Easter Egg and Ferrero Collection Milk Egg will both receive a makeover for 2021 to provide “greater stand out on shelf,” while also highlighting the quality of the products inside.
The Ferrero Rocher range will be supported across multiple channels at each occasion throughout spring.
BELOW: A peak at Ferrero’s spring offering...
KennedysConfection.com
Kennedy’s Confection January 2021 21
TOP COFECTIONERY PROUCTS 2021
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