Whitakers: Raising the bar


I


t is safe to say that 2020 turned out to be quite a year and not all for the right reasons. As we dust ourselves down and get ready to see what 2021 brings, some of us are raring to get going! This is definitely the case for Yorkshire


chocolatier, Whitakers Chocolates. The company may be over 130 years old, but it is not afraid of change and here’s why… In 2020, Whitakers Chocolates embarked on an important milestone in its evolution; the company


KennedysConfection.com


rebranded, re-launched and re-positioned itself within the retail sector. Consumers were introduced to a fresh new look, new flavour combinations and new product ranges through a wider range of distributors. In addition, Whitakers Chocolates introduced Fairtrade Cocoa across the range as well as registering its dark chocolate products with the Vegan Society. In line with its sustainability goals, close attention was paid to the use of recyclable and biodegradable materials.


In its 130-year history, Whitakers Chocolates has achieved many important milestones – 2020 was no exception. Kennedy’s takes a look at how the company rebranded, re-launched and re- positioned itself within the retail sector.


ABOVE: Whitakers’ range of Wafer Thins


Kennedy’s Confection January 2021 27


TOP COFECTIONERY PROUCTS 2021


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