Ferrero:
What’s in store this spring?
Ferrero UK has launched its spring 2021 campaign, which will see the roll-out of a range of new products, combined with a £5.8 million advertising investment. Here’s what to expect from Ferrero.
W
ith a big focus on the importance of stocking the core Ferrero range alongside seasonal products, the aim is to ensure retailers can maximise their sales throughout the entire season.
Levi Boorer, Customer Development Director at
Ferrero, explains: “Despite the context of spring 2020, having to remain away from our loved ones during the pandemic has left shoppers feeling sentimental and more appreciative than ever. While upcoming spring occasions may be enjoyed in smaller groups depending on any restrictions, people will likely be eager to make the events even more special and turn to more premium brands to add some sparkle. “Although there has been physical distance, gifting has remained key, with shoppers happy to spend extra in order to treat loved ones and themselves during what has been a challenging year. Both Rocher and Collection are performing ahead of the category, with the former in value growth of +2.6%. Our aim will be to focus on this success, with our trusted brands and products helping to ensure retailers can provide exactly what shoppers are looking for in store as we approach Valentine’s Day, Mother’s Day and Easter.”
What’s new for Easter?
According to Ferrero, Kinder will be introducing exciting new licenses across its range. The Kinder Surprise 100g will see hugely popular Marvel heroes
20 Kennedy’s Confection January 2021
KennedysConfection.com
TOP COFECTIONERY PROUCTS 2021
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