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July/Aug 2019 ertonline.co.uk


Swan Products


“2019 was another successful Exclusively Housewares for Swan Products,” said General Manager, David Foulstone. “It was our eighth year attending the show and we fi nd that it is such a valuable opportunity for the brand to showcase new products and engage with buyers, as well as key members of the press.


“Our new Eureka | Swan Range of vacuum cleaners, designed in collaboration with North American vacuum cleaner brand, Eureka, was on display at the Show and it received a great reception from attendees.”


Making an appearance at the Show,


renowned infl uencer and Queen of Clean, Lynsey Crombie, launched her new ambassador partnership with the British brand and promoted the new vacuum cleaners. Speaking at the show, Ms Crombie said: “Working with a brand like Swan is a dream. I genuinely love cleaning and being able work with a leading brand to showcase how great the Eureka | Swan vacuum cleaners are is just fabulous.”


Mr Foulstone continued: “In addition, we


previewed our new Pine Green colourway for the popular Swan Nordic range of appliances


[pictured above], which received an On-Trend award from Scarlet Opus. This is the fi fth year in a row that we have won this particular accolade, which is testament to our commitment to offering forward-thinking, design-led products.”


Haden and Sabichi


Sachin Bagga, Director of Haden and Sabichi Homewares, commented: “This year was very special for us. We were so happy to welcome Lorraine Pascale at Exclusively Housewares. Lorraine [left] talked about our collaboration and products, which are focused on convenient and healthy cooking. She pointed out how much she loves to use them in her kitchen. “We also had our Haden Home collection, which is perfectly matching to our Perth Slate Grey colour scheme. Not only this, but our Sabichi new dinner sets are both fashionable and functional, they were on display too.


“During the Show we met with major customers, both multiples and independents, and it is always great to show buyers actual products, newness and discuss opportunities for our brands. “We’ve been exhibiting at Exclusively


ever since the Show started and it has become such a tradition for us. It is tremendously important. It is where we meet our customers, buyers and also social media infl uencers, who started to come to the Show in order to discover the market and connect with other infl uencers. We cannot wait to be there next year.”


9


Pik-A-Pak Home Electrical, Ariete, Igenix & Ewbank


“Overall we felt this was yet another very successful Show that saw a lot of great interactions with both new and existing customers,” said Sam Trott, Product and Brand Manager. “It’s always an extremely well organised Show and


provides a fantastic opportunity to speak with some of the biggest retailers both in the UK and from further afi eld in Europe, so it was great for us to be able to showcase all the exciting new products we have to offer. “Our range of retro-styled SDA from Ariete proved


extremely popular with a lot of buyers who loved their premium high-end aesthetic at very affordable retail pricing.


“Our continued growth in cooling innovation under our Igenix brand was yet again on show, with particular


interest in our digital tower fan in oak fi nish, as well as our unique 50-litre air cooler. “We also had the opportunity to launch our exclusive range of Ewbank fl oorcare models [pictured], which will hit the market later this year, with a particular highlight being our two-in-one cordless stick cleaner with brushless DC motor that has a run time of nearly one hour.” Mr Trott commented that he felt attendee numbers were


up this year, with a noticeable increase in international customers. He added that the company enjoyed greater footfall and some very positive new customer conversations thanks to its new stand this year, which was double the size of last year’s stand.


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