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Exclusively Shows 2019 REVIEW


Exclusively Shows 2019 ends on a high


The Exclusively Shows took place mid-June and this year’s event ended with exhibitors “in excellent spirits”, the organisers said. The core Show visitors were on a par with previous years, and the number of retailers attending was up, although the number of delegates per retailer decreased. The Show’s overall attendance rose by just over fi ve per cent, fuelled by a relatively new infl ux of infl uencers and consumer press.


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“Exclusively 2019 was a quality Show featuring over 150 exhibitors presenting over 275 of their brands,” said Will Jones, Bheta Chief Operating Offi cer and Chairman, Exclusively Shows. “The


feedback from exhibitors has been positive, with many commenting on the quality of visitors to their stands, including new customers, as well as the increasing numbers of infl uencers and bloggers. “It was very pleasing to witness the


Show’s Brand Showcase initiative, now in its third year, gain considerable momentum, with attendance more than doubling from 2018. This initiative, alongside the Trend Initiatives with Scarlet Opus, highlights how the content of the Show does need to adapt and mirror the changing face of the market.” Talking of the Brand Showcase, Manager, Richard Watts, said: “From our Monday night press preview up until doors closing on the Wednesday, the


a fantastic way to stay close with the retail community and discuss ways to invigorate success.” This year’s Trend Hub also drew more visitors. For the fi rst time, the Informative Trend Talks programme ran on both days, and welcomed full audiences. Phil Pond from Scarlet Opus said: “In 2019 more than 500 visitors came to see the Trend features, including teams from several of the country’s biggest housewares and SDA retailers, journalists from the best-known


consumer


blogs/magazines/papers and online publications and a myriad of independent retailers.”


Brand Showcase was buzzing, as we welcomed more members of the media to the Show than ever before.


“Now established as a must-attend event for lifestyle press, exhibitors particularly welcomed the huge increase of infl uencers attending the Show, due to the instant engagement this generated for them across socials. Brands have seen an increase in followers, consumer reach and ultimately product sales, thanks to recommendations from some of the biggest industry infl uencers.” Kerry Cooper, from Polder Products, added: “This was our fourth and best year at Exclusively Housewares, it was


Exclusively Shows also continued to draw celebrities to the Business Design Centre, including Lorraine Pascale, with Haden Appliances, Jeremy Pang with School of Wok, Dexam, Ed Kimber and Martha Collison from The Great British Bake Off, and Aggie McKenzie from My Weekly and How Clean Is Your House? Simon Boyd, the Show’s Operations


Director, commented: “The Show team are delighted with the mix and quality of retailers that attended. The Show embraced many new retailers who are championing new and evolving routes to market, alongside large respected high street names and, of course, our hard working and determined independents, embracing change from all corners of the UK.”


Exclusively Shows will take place at the Business Design Centre again next year on the 9-10 June.


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