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Shopfloor TAKE A TOWN


Exeter 44


Our mystery shopping team has been out and about in Leeds to check up on the sales skills of electrical retailers across the city.


Jessops, High Street


THIS store, opened in December 2015, is located adjacent to The Exeter Riddle Sculpture, which is part of the refurbishment of the High Street. I was looking for a compact camera for my wife’s birthday. Inside the store, I was greeted by Star. I explained what I was after and she started by asking if I had a budget in mind and I said that I did not. She presented a Panasonic model (TZ90), which was priced at £299. She said that the model comes with a 30x optical zoom, shoots 4K video and features a three-inch tilting LCD touchscreen. She demonstrated the optical zoom and the tilt


function on the screen, which is especially useful when you want to take selfies. Star mentioned that


to transfer photos from


my wife’s iPhone to a computer, I could use the SanDisk iXpand 32Gb USB and Lightning flash drive, which was priced at £34.99. Star recommended that I spend £44.99 on a compact essential bundle, which would include a 16Gb memory card, a compact case, a microfibre cloth, a £25 photo voucher and screen protector. For an additional £5, Star said that I could upgrade to a 32Gb memory card.


WINNING STORE Sales skills:


5/5 Store presentation:


5/5 Total:


10/10 Summary:


Star ticked all the boxes. She demonstrated the camera and attempted to close the sale with the two accessory options. The store was well presented.


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