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CONTENTS 14


4 NEWS: John Lewis plans to become a majority online retailer by 2025 to reach more consumers.


6 NEWS: Martyn Allen, Technical Director at Electrical Safety First, talks about the 2020 Product Safety Conference – entitled A Sustainable Future.


10 NEWS: Interview with Barrie Saxby from Morphy Richards.


14 OPINION: Daniel Todaro looks at the changing shopping habits of consumers and what retailers need to do to keep up.


16 OPINION: “While the pandemic has certainly been disruptive, it also offers new opportunities”, says Chris Buecker from Retail Plus.


18 PROFILE: Dr Samir Attia, CEO of SDA manufacturer, SMART, on what makes the company successful across the world in today’s rapidly-changing market.


14 THE ERT INTERVIEW: Jack Cheeseman speaks exclusively to Dannie Lau, the Founder of DTS Play-Fi, about his Wi-Fi based audio streaming technology and cutting out the cables from conventional speakers.


24 REVIEW: Daniel Todaro visits IFA 2020. 26 INTERVIEW: Haier Europe CEO, Yannick Fierling, speaks to ERT. 28 REVIEW: A snapshot of the biggest IFA 2020 launches.


32: DEALER PROFILE: Hughes Chairman, Robert Hughes, tells ERT: “Consumers have rediscovered how important home electricals are”.


34 ANALYSIS: What does Black Friday 2020 have in store?


The team: Editor


Jack Cheeseman 01372 414 298


Contributors to ERT this month: Martyn Allen, Daniel Todaro, Chris Buecker, Stuart Tickle, Nick Simon.


jackcheeseman@ertonline.co.uk


Publication & Event Manager Alice Kemp 01372 414299


akemp@ertonline.co.uk


Media Director Paul Ryder


Design Claire Noe


info@ertonline.co.uk cnoe@ertonline.co.uk Contact us:


General enquiries info@ertonline.co.uk Editorial


editor@ertonline.co.uk


To subscribe to ERT or change your subscription details, visit: www.ertonline.co.uk/registration


Or email: subscriptions@ertonline.co.uk www.ERTonline.co.uk for news, opinions, blogs and analysis 32 Published by:


PM Group Worldwide Mansard House Church Road Bookham Surrey


KT23 3JG 01372 414299


Views expressed by the contributors do not necessarily reresent those of the publisher, editor or staff.


© 2020 PM Group Worldwide. All rights reserved. No part of this publication may be copied, reproduced, transmitted, photocopied, recorded or stored on any retrieval system without the prior written consent of the publishers.


ABC certification


ABC total average net circulation: 6,000 (for the issues distributed between January 1, 2016 and December 31, 2016) Total net circulation for the audit issue: 6,000 (cover issue December 2016)


24 3


October 2020 ertonline.co.uk


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