PREVIEW The Exclusively Show Te Exclusively Show returns to London


on 14-15 June 2022 at the Business Design Centre, Islington bringing an array of small domestic electricals, tableware, kitchen


ware and giſts for its 20th anniversary year. It is one not to be missed – with hundreds of exhibitors and brands on display!


8 ‘Exclusively is a real must for SDA buyers!’


and for future trends. It’s a great chance for buyers from both multiples and independents to see the best in new products, merchandising and the upcoming trends which will shape consumer purchasing decisions over the next few years. Moreover, with a £75 travel cost incentive, free hotel


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rooms on a first come, first served basis for buyers travelling over 50 miles to attend, and a £100 discount voucher for all independents which place orders at the show, there is no better all-round business opportunity for SDA stockists and retailers. So says Will Jones, Chair of Exclusively and CEO of BHETA, the industry trade association which owns the show. But Exclusively is not just about product; it has a


reputation for predicting commercial trends and a proven track record for enabling brands to get in front of buyers and the media. Popular features such as the Trend Talks and Tours with trend forecaster, Scarlet Opus and the Brand Showcase – which provides media with a curated insight into the best new products – have been expanded considerably compared to previous years.


Trend predictions Insightful trend predictions are a particular draw for savvy buyers and this year will be no exception. At the briefing meeting for exhibitors in early May, Phil Pond


ith the number of SDA suppliers exhibiting at the event, this is now the leading showcase for new products, buyer and media networking


from Scarlet Opus gave a sneak preview of three trends which will start to come through from the Autumn/ Winter – the idea being to help ensure that the products on display at the show are perfectly placed for buyers both short term and into Christmas, as well as long term. Homestead is all about serene sanctuaries brought


to life by a sophisticated combination of dark surfaces against a backdrop of earthy browns and greens. It offers cottage core cosiness and private space with access to the outdoors. With a feeling of connected remoteness, this trend is expected to last well into this and next year. Phygital introduces a futuristic world where virtual


reality is the norm and blurs the lines between physical and digital. Bright, confident shapes bring this to life, with a punky shocking pink projected to be the key colour. Tis is about engaging with the Metaverse and virtually ‘using’ products before buying them. Wellness and comfort focuses entirely on calm


minimalism. Incorporating both psychological and physical comfort, this trend is subtle, but not bland. Dreamy, soſt shapes come together with a palette of light, pastel tones to create a nourishing space that is reminiscent of the 50s and 60s. Te colour palette also works well for kitchen products, while luxurious textiles such as silk and faux-fur bring the comfort element to life. Tere is no doubt that products which work with


any of these will not only be prevalent in the exhibition in general, but also in the Brand Showcase – a media- friendly edit of the main show, where some 250 press, bloggers and influencers will soak up the on-trend thinking and use it in all their coverage to come.


Wine tasting A new feature at this year’s show is wine tasting with Olly Smith, drinks expert for the Mail on Sunday’s YOU magazine and TV’s Saturday Kitchen. He has written several books, his latest is called Home Cocktail Bible. Mr Smith will be guiding visitors and exhibitors through the finer points of popular and vintage wines at the show. In addition, popular chef, Jeremy Pang, will also be working with exhibitors at the event. One of the great things about Exclusively is the level


playing field it offers to all companies – large, small and new to the market – ensuring that buyers see the leading brands, the major launches and many items that they will not have seen anywhere else. BHETA’s Mr Jones concludes: “Everyone can be


confident in enjoying a great show, especially as it is Exclusively’s 20th anniversary! Te opportunities to see the latest product, talk to suppliers and gather all manner of excellent content and market intelligence is second-to- none. Exclusively is a real must for SDA buyers!”


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