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“Our ‘Just Ask’ messaging encourages consumers to speak to their local agents and learn more about what can be done and which products will fit their lifestyle the best. We will be providing agents with all the information and collateral they need.” Euronics has a range of tools available to help; for instance, the Youreko’s Energy Savings Tool will help people realise the benefits of buying an energy efficient appliance.
Euronics launches new sustainability campaign for 2022
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CIH has launched a new campaign focusing on sustainability to form a foundation for the brand going forward, it said.
The aim is to help consumers understand the technologies contributing towards sustainability, and how to use their appliances to maximise energy and water efficiency, as well as the recyclability and the lifecycle of individual solutions.
“There’s so much information out there on sustainability that it can be a little overwhelming,” said Steve Scogings, Chairman of CIH. “What sets Euronics apart is our agents. They are local experts and are there to find the most energy efficient appliances to fit their customers’ lifestyle and help them navigate a pathway to a more sustainable future.
Brands support IFA Berlin
The IFA exhibition is returning to Germany this year, taking place from 2 to 6 September, and bringing together global brands across consumer electronics and home appliances. Organisers have said that the show continues to get a lot of positive feedback, with two-thirds of IFA’s top exhibitors already confirming their attendance, and “a huge number” planning to return at the same scale as in 2019.
Some of the brands showing their support include: Electrolux Hausgeräte GmbH; General Manager, Michael Geisler, commented: “September without IFA is simply not the same. We at Electrolux can’t wait to see the fair returning – and with it, the perfect platform for showcasing our sustainable innovations.”
From Robert Bosch Hausgeräte GmbH, MD Harald Friedrich added: “We look forward with great anticipation to presenting our innovations at IFA 2022, to meeting clients again in person and to reinforcing our relationships.”
And Michael Mehnert, MD of Siemens Home Appliances Germany, said: “IFA is the summit for retailers, manufacturers and the media. We are excited to present our brand and our innovations in person again – more impressive than ever.”
New leadership
In other news, Messe Berlin has appointed David Ruetz and Kai Mangelberger as the new dual heads of IFA 2022. They replace the previous leadership of Jens Heithecker and Dirk Koslowski.
“IFA will be even stronger when it returns in September,” said Martin Ecknig, CEO of Messe Berlin. “Our preparations are well under way and with David and Kai we have appointed a strong dual leadership, who together with the IFA team, will successfully manage the countdown over the coming months.”
ASKO – the Scandinavian luxury appliances manufacturer – has opened its brand-new 3,000sq ft showroom in Stoke-on-Trent, which is home to more than 50 products from its UK portfolio. Retailers and trade representatives will be able to see what the range has to offer, including the brand’s Drying Cabinets, all-new built-in Craft cooking range and the Wine Climate Cabinet. Stuart Wilson, ASKO’s National Account Manager, said that since the UK launch last year, customer feedback has been “incredibly positive”. “ASKO promises sleek, minimalist design paired with ultimate functionality,” he said. “We pride ourselves on the quality and longevity of our machines and can’t wait to show off our range at the new showroom.”
Hack the Normal 2022 Elsewhere, Beko Plc and its parent company, Arçelik, hosted the Hack the Normal 2022 Sustainability virtual event this month, with hundreds of top entrepreneurs, engineers and developers coming together to create solutions for the most pressing environmental challenges. The first panel was held from Arçelik’s Romanian
factory, discussing sustainable production practices, while Beko’s MD, Teresa Arbuckle, hosted the second panel alongside AMDEA’s Paul Hide, Richard Morris, from IPG Media Brands, and Moria Thomas, Director of Group Sustainability and ESG at Currys. They discussed how we can encourage consumers to reduce carbon emissions through better education.
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