ANALYSIS: BUILT-IN Home Appliances
28 The beauty of built-in
Tere’s an upward trend in the built-in appliance category thanks to a multitude of benefits, chief among which is space-saving, aesthetically-pleasing designs creating a cleaner and less cluttered feel around the home. Jack Cheeseman investigates.
B
uilt-in appliances are at the forefront of white goods innovation; consumers recognise that while big ticket items are effective for making a statement within the kitchen, they can also achieve the ‘wow’
factor with a suite of seamlessly integrated appliances. Benefitting both open-plan living and compact kitchens, they create a blend of furniture and products
throughout the home, helping consumers achieve a functional and efficient room in the home. Manufacturers tell ERT this trend will only continue
in the coming years. With banks of multiple products at consumers’ fingertips – making every day cooking and food preparation much easier, as well as creating a more pleasant look with laundry hidden away – it seems there’s no looking back.
Cooking
Tis is by far the biggest market in built-in. Prior to the pandemic, there was significant growth in the market for built-in appliances, driven by large cooking appliances, according to Euromonitor International. So it is important for electrical retailers to give these appliances the attention they deserve. “When consumers buy a new kitchen their appliance
choice is governed by space, the kitchen design and their lifestyle,” says Dominic Worsley, Managing Director of CDA. “Te oven and hob are the most important things in
the kitchen – the room is, aſter all, about cooking. A multi-function oven to suit many different dishes, and aids such as a temperature probe and recipe presets for less-than-confident cooks, and time-saving cleaning features, all have strong appeal. “Current trends merge large open spaces and open plan – what is being called ‘broken plan’; these sleek,
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