BERTAZZONI: MAURIZIO SEVERGNINI THE ERT INTERVIEW
Family values 16 B
ertazzoni, the Italian kitchen appliance manufacturer, is celebrating 140 years of business this year. After originally being founded in Guastalla in 1882, the company today employs around 240
people and operates in more than 60 markets around the world. Te brand covers various appliance categories – including cooking, cooling and dishwashing – and it produces more than 200,000 products each year. Te Bertazzoni family still run the business today, and
they say it is built on the solid foundations of “love and passion”, with an “overwhelming desire to bring families together to share the joy of cooking and delicious food”. It is a landmark year for the company and, by its
own admission, a perfect excuse to host celebrations with a number of events and product announcements
Marking 140 years in business this year, Bertazzoni boasts a rich heritage of design, craſtsmanship and traditional values – passed down through six generations of the Bertazzoni family since day one. Maurizio Severgnini, Managing Director of UK and Eire, says there is no doubt that the success of the brand stems from these strong foundations. He talks to Jack Cheeseman about this and what we can expect to see in this landmark year…
taking place! But, having launched in the UK only five years ago, as well as looking back at its history and foundations, Bertazzoni bosses are also looking ahead at becoming even closer with consumers and building the brand steadily and sustainably. Maurizio Severgnini is Managing Director of
Bertazzoni UK and Eire; here he chats to ERT about how the products and strong family values have stood the test of time – not just over 140 years but during recent challenging times. “I am grateful to say that business is strong and
steady at present,” Mr Severgnini begins. “Our entire operation is based on three core values – family, food and engineering. “In recent months we have seen the UK consumer demand returning to pre-pandemic levels. Te market
will be impacted by multiple elements; first of all, the growth seen in the last couple of years was not sustainable, we then have a return to spending on holidays.” Mr Severgnini believes that the overall
macroeconomic outlook, with rising costs and increased interest rates, will impact the spending power of many. He
adds
that he and his team “remain cautious but positive” as the target consumer has been – and will continue to be – resilient.
The Bertazzoni factory in Italy in 1909. Above: The old company logo from 1923
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