ANALYSIS: BUILT-IN Home Appliances


“A product that we will be launching later this year is


our AEG Extractor Hobs, which combines our intuitive Double Bridge Induction hob with powerful A+ extraction in one. Consumers are looking for appliances that fit aesthetically within their kitchen, which is why two-in-one Extractor Hobs is the fastest growing trend in major kitchen appliances nowadays.” Talking


of hoods, both custom designed and


established ranges are an area of expertise for Pando. Hoods are quiet in operation, offer a range of motor solutions – including remote motor – and have intelligent features such as Air Link where the induction hob and hood communicate to provide extraction exactly when it is needed most. “In line with the latest trend for sleek minimalism, we


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have designed a large range of flat-to-ceiling extraction in a choice of finishes and sizes,” Inaki Iturbe, Export Managing Director at Pando, tells ERT. “Our customers are discerning, top-of-the-market clients and expect sophisticated solutions. “Further launches in other categories will come later


this year.” And also expanding built-in, Rangemaster has six new


60cm ovens which feature pure black glass panelling and black stainless steel trim; functions including Fast Cooking and Steam Clean, plus they are supplied with a meat probe and telescopic runners as standard. Tere are also two new touch-control ovens with


LED displays, and more cost-effective black glass and brushed aluminium built-ins with metal dial controls.


May 2022 ertonline.co.uk


Statesman. Left, Bertazzoni


focal point to a big open plan kitchen,” he explains, “and is practical for retailers to stock and deliver as the three pieces are separate and can be invisibly linked.” On the subject of wine coolers, the overall trend in wine


“is for premiumisation, and choosing quality over quantity”, according to Electrolux’s Mr Wasdell. “Te new AEG Wine Cellars are more than just a refrigerator with a glass door, they focus on stable temperature, ideal humidity, dark storage areas, no vibrations and optimum air flow.” Also in refrigeration, the brand recently launched its


new built-in AEG fridge freezers with GreenZone. Tis is a dedicated drawer that allows consumers to precisely control and maintain the humidity at the optimum level, which manages excess condensation and helps protect food from spoiling, preserving vitamins by protecting produce with the right amount of moisture.


Refrigeration Laundry


Not the only product category to be hidden away behind kitchen cabinets, refrigeration products can be large, bulky appliances that consumers oſten don’t want to see. Statesman Appliances, available exclusively through


Bluestem Group in the UK, is just about to launch its new 50/50 integrated fridge freezer to complement its 70/30 and under-counter larder models. And expanding the availability of its HarvestFresh


feature into its built-in cooling products, Beko now offers this unique food preserving technology to a wider demographic of consumers. Using three-colour lights, HarvestFresh mimics the sun’s natural 24-hour cycle, preserving vitamins A and C in fruit and vegetables for up to five additional days. CDA’s Mr Worsley says that when sleek, uncluttered


kitchens rely on unbroken lines, there should be no exception when it comes to large feature refrigeration and wine coolers… “Our combination of the invisibly linked full height fridge, freezer and wine cooler adds a stylish and practical


Pando built-in


However, the Hoover H-Wash 300 Lite is a great


representation of a built-in washing machine – with extreme attention to fabrics and colours and many advanced and tailored features. Te Hygiene program will clear any bacteria or dirt from clothes, washing them at 60 degrees, with additional water to ensure a full clean. And with the New Energy Label, this C class machine reduces consumption starting from 34 per cent compared to a G class. Haier’s Mr Grundy comments: “We dominate the


built-in laundry market with over a third share and we champion bringing freestanding technologies like steam, large capacities, and connectivity through to our built-in products.” Mr Grundy adds that there is a clear demand in


fitted kitchens these days and built-in is increasing as consumers want a ready-made kitchen. “Electrical retailers need to keep up with the


Homeowners oſten choose integrated laundry appliances if they want to keep their appliances hidden away (or if they do not have a utility room), to create a streamlined look within their kitchen. However, the capacity of an integrated laundry appliance is oſten compromised by the luxury of it being built in.


manufacturers, leading to why they are expanding their offering,” he says. “Te idea is that they want to show the customer what a kitchen will look like if they buy an appliance from them; showing furniture around the appliance gives the user the chance to envision what they could have in their home. It’s a fantastic way to create ‘the dream home’ element and showcase the appliances at the same time.”


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