BERTAZZONI: MAURIZIO SEVERGNINI THE ERT INTERVIEW
May 2022
ertonline.co.uk
18 Bertazzoni Master Series oven
Q: What do you think it is about Bertazzoni’s products and company values that have stood the test of time? MS: Bertazzoni has always led the way in production technology, applying the most modern methods to its manufacturing at every stage of the company’s evolution. In Italy, production has quadrupled at its high-tech factories since 1998. But nothing stands still. A bigger plant at the company’s home in Guastalla, using the very latest technology, is now meeting demand for Bertazzoni products on a global stage. The engineering and craftsmanship that make it
possible to create great kitchen appliances is deep-rooted in the Emilia-Romagna region. Around Guastalla, in the world-famous cities like Turin, Bologna and Milan, you will find renowned industrial companies that make iconic cars and motorbikes; and other world-leading companies in food processing, agricultural machinery, automotive, hydraulic, construction and ceramic machinery. Alfa Romeo, Ducati, Lamborghini, Ferrari. Iconic, almost poetic names, representing powerful and stylish machines that are engineered for excellence, honed and developed through the toughest competition in the world. As a result, Bertazzoni stands for a clear and desirable
promise that springs from this tradition of excellence. It gives our customers the means to create beautiful food and an aspirational home ambiance by using appliances crafted with precision engineering and thoughtful design. It’s a philosophy and an approach that is rooted in family traditions, a value which we share with many of our customers. It is based on knowing, deep down, that
cooking brings families together and recognising that quality products help achieve that aim. We believe it is an Italian art the world truly appreciates.
Q: How important is it that the company is still family-run today? MS: It is very important and there is no doubt in my mind that the success of the brand stems from its incredibly strong foundations and heritage, which is as entrenched in the business today as it was on day one. The family is steeped in traditions that they
share with the world. They firmly believe cooking is an experience that should be enjoyed with those closest to you and it just so happens to end with a (hopefully!) delicious meal. As such, every appliance manufactured at Bertazzoni is engineered with the upmost craftsmanship, from the exterior look and feel to intricate internal features, to guarantee an enjoyable cooking experience.
Q: Do you have any special, stand-out product or company highlights from over the years? MS: Family, food and engineering. Tese three ideas came together in the mind of Francesco and they have passed down through the six Bertazzoni generations that have followed almost a century and a half later. Today those three words define the Bertazzoni brand. Te latest products with their advanced technology
are part of a continuous story that began, as many do, with a journey. Back in the 19th Century, Francesco Bertazzoni and his
son Antonio made precision
weighing machines for the local cheesemakers in Emilia- Romagna, Northern Italy. Watching the trains coming in to Guastalla from Germany and Austria, they noticed the railcars were heated by a new type of wood-burning stove; a stove that cooked for the train crew, as well as heating the carriage. It’s unbelievable to see how the family and the brand has expanded from there. We have a fascinating timeline of history. Te 1920s
saw the beginning of mass production for Bertazzoni; Antonio’s son, Napoleone, adopted techniques learned from the motor industry in Turin and production reached 80,000 units in the interwar years – we began producing cooking stoves on a much larger scale. Aſter the Second World War came gas-fired stoves
and Bertazzoni introduced its first gas countertop unit in 1953. Fast forward to the 2000s and the company began exhaustive analysis of the American market and in 2005 we launched a series of all-new ranges under the Bertazzoni brand name.
Q: How will you drive the company forward and what are your hopes for the future? MS: We are only five-years young in the UK – but our focus is on the delivery of customer satisfaction. We thank the customers that have supported us in the UK and we want to continue to provide products and an overall experience which delights our consumers. As we are still relatively small, we see opportunity for
sustainable, focused growth and the promotion of our products and values over the coming years, all based on our strong foundations.
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