March 2020
ertonline.co.uk
Bright launch to take Zanussi “to the next level”
Zanussi’s new launch of appliances unveiled at this year’s kbb Show at Birmingham NEC represents “a step change in technology” for the brand which will help boost growth and market share, taking the appliance specialist “to the next level”, Electrolux General Manager UK & Ireland, Luke Harding, told ERT.
This is the first new launch for Zanussi since 2012, and speaking exclusively to ERT Editor Jack Cheeseman at the show, Mr Harding said the new and simple technologies introduced in the new Bright range are all consumer-tested and answer a consumer need. “This year is really exciting for AEG and Zanussi and we plan to take our growth to the next level with the Zanussi Bright launch, and with AEG we’re going to continue to see great growth and investment also,” he said. “We’re bringing functional, exclusive, smart design to the Zanussi brand.”
The Zanussi Bright collection of appliances comprises: Built-in ovens with AirFry technology; BoilAssist induction hobs; built-in dishwashers with AirDry Technology;
Breeze Function on chimney hoods; Combi Bottoms Refrigeration; and Retro Refrigeration. Mr Harding added: “We’ve tested all this technology with consumers and so we know it all resonates. We have a great selection of retail partners and we work very closely with them across the board and we’re going to continue to invest heavily in those retail partners to ensure the product is driven in the right way.”
Caple gets connected with Wi-Fi cooker collection
Appliance specialist Caple unveiled its ‘Japandi’ style (Japanese and Scandinavian design) stand at this year’s kbb Show in Birmingham. Among the new appliances on show
were a collection of ovens and a new induction hob.
The new C2600 pyrolytic oven,
available in black glass, gunmetal and stainless steel, is an addition to Caple’s Sense Premium collection, featuring sleek touch controls and 23 functions, including the pyro setting.
In addition, the C990i induction hob features a TFT seven-inch touch screen
and Caple Smart pan detection, so users can utilise the whole hob surface. Product Manager, Luke Shipway, explained: “Our new induction hob is so intuitive it will detect the pan size area and continue the timer if it is set. We’ve also added an incredible TFT touch screen, which uses a clever combination of TFT, LCD display and touch technology to allow you to easily select cooking options on a beautiful, full colour display.” On the new oven collection, Mr Shipway added: “We have listened to the market where demand is growing for appliances, which are able to work
ERT-MAR20-CEDIA:ERT-MAR20-CEDIA 20/02/2020 15:47 Page 1
with smartphone technology. However, we have also responded to the need for appliances armed with functionality, which is more suited for use here in the UK. “This is why we have personally designed our own Caple Home app, which is filled with a whole host of features from saving family favourite recipes to setting multi-stage cooking times. “We have created this new Sense
Premium collection for those who want to make meal times easier. Simply scroll through the options and save your favourite settings and take the guess work out of cooking.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42
