COVER STORY FEATURE ROIDMI
The Independent’s alternative
12 Right: Witt UK & Ireland Sales Director, Geoff Johnson Pictured: The Roidmi S1 model.
Innovative cordless vacuum cleaner brand, Roidmi, is charging into the burgeoning floorcare market through CIH Agency and direct to independents via distributor Witt UK & Ireland.
R oidmi is one of the largest brands
you may have never heard of. With R&D backed by global mobile phone giant, Xiaomi, Roidmi was created to drive innovation and design into the largely generic cordless vacuum cleaner market. Unique 270-degree ergonomic handles and high tech features and aesthetics won the brand no less than six international design awards for its first model ranges, the S-series and X-series. Distributed and supported by Witt UK & Ireland, those models have launched in the UK with the entry S1E and S1S models available to CIH members direct through Agency. These models, plus the premium S1 and ground-breaking X20 with simultaneous wet wiping attachment for hard floors, are also available to any UK independent from Witt. To support the launch, the S1E and S1S models have an opening £70 discount, bringing their SRPs
down to £199 and £269 respectively. The extremely potent S1 with optional app control retails around £419 with the flagship X20 hitting a premium £450, all with very competitive margins. Comments Witt UK & Ireland Sales Director, Geoff Johnson: “We identified Roidmi as an ideal brand for the independent channel with its stylish design, great
ergonomics and outstanding performance.
Witt has added rock-solid channel support and customer service to the Roidmi portfolio, ensuring the independent retailer a real alternative to disrupt the dominant brands in the cordless cleaner space.” Unlike many new entrants to the cordless cleaner market that arrive without dealer support or customer back-up, Roidmi has benefitted from Witt’s experience in floorcare appliances with the iRobot brand. Every Roidmi model comes with a two-year guarantee, which unlike competitor brands, includes the battery, and a five-year warranty on the high- speed digital motors. Witt has engaged UK service agent Trojan with a dedicated Roidmi service phone line and offers seven-day turn-around on repairs.
Read all about it
ExpertReviews Roidmi S1 – Best Buy “Cheaper than the Dyson and just as good”
TechAdvisor
Roidmi S1 – Recommended “One of the best cordless vacuums we have seen to date”
TrustedReviews Roidmi X20 - Recommended “Smart cordless vacuum cleaner that can also mop”
TechRadar
Roidmi S1E – Recommended “A great everyday floorcare option”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42
