Shopfloor PROFILE: WHO?


ertonline.co.uk


February 2019 ertonline.co.uk


March 2020


A dedicated showroom space, which incorporates everything from intelligent control systems to professionally integrated hi-res audio, media room and home cinema systems, will allow customers to lose themselves in their experience.


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“Roon is a streaming game-changer, a complete step-change equivalent to Apple’s introduction of the iPhone in 2007,” he says.


“Roon and Innuos – via their range of ZEN CD Ripping music/CD servers – continue to excite and de-clutter the physical media from customers’ homes. With an increasing number of Roon-compatible and Roon-ready devices coming on the market, and with Roon now offering music services from both Tidal and Qobuz, there has never been a more exciting time for customers to stream CD quality and above into their homes.”


Matt Nimmons, Managing Director, CEDIA EMEA


Although 99 per cent of Mr Scott-Simons’ customers have yet to experience Roon when they arrive at Stone Audio, after seeing it demonstrated they tend to want it immediately. This is no surprise when you witness how intelligently and seamlessly Mr Scott-Simons has incorporated the streaming service into store, as part of his demo ethos.


Many of the sound systems set up around the


premises are connected to Roon, allowing him to demonstrate the service on a variety of different two-channel solutions and allowing customers to get hands-on – one of the key advantages over online. Another bricks and mortar advantage is the expert


advice that retailers can impart. As Mr Nimmons explains: “Retailers require specialist expertise and knowledge to understand and install these technologies”.


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Top left: Stone Audio’s living room demo area. Above left & right: Examples of CEDIA’s home technology demo spaces. Above: Alex Scott-Simons, Owner of Stone Audio.


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