March 2020 ertonline.co.uk


AMDEA announces new Board members for 2020


The UK trade association for the manufacturers of small and large domestic appliances, AMDEA, has welcomed three new members to its Board for 2020.


This spring, Gunjan Srivastava, the incoming CEO of BSH UK and Ireland (left), will join Luke Harding, the newly- appointed Electrolux General Manager UK and Ireland (middle), and Dan Harvie, Samsung Vice President and Head of Domestic Appliances for UK and Ireland (right), on the Board. The three new members will sit alongside recent appointees Rebecca DeNiro, Dyson MD, GB and Ireland, and Matthew Lang, Vestel UK MD, on the 20-member Board chaired by Teresa Arbuckle, Beko MD UK and Ireland. New AMDEA CEO, Paul Hide,


c ommented: “The leadership, direction and governance provided by our highly- competent and experienced Board is critical to ensuring we continue to represent our members’ interests across the full scope of our activities. Together we will underpin AMDEA’s proactive support for a vibrant UK domestic appliance industry.” Andreas Meier, of BSH, and Peter


Spencer, from Electrolux, have stepped down from the AMDEA Board to take on new senior assignments within their respective organisations.


New registration portal Elsewhere, to mark the fifth anniversary of AMDEA’s Register My Appliance safety initiative, the organisation has unveiled its new look registration portal


PEOPLE NEWS


Electrolux has appointed Tim Pugh as Head of Electrical Retail UK and Ireland. Mr Pugh first joined the company as Channel Manager for Pure Play in November 2018. Mr Pugh’s career spans 20 years in the FMCG sector; prior to joining Electrolux, he was Channel Controller for fine foods distributor, RH Amar, coordinating major retailers such as Tesco, Waitrose, Amazon and Ocado.


Hoover Candy has appointed an expert team dedicated to independent kitchen studios, builders’ merchants and smaller regional kitchen furniture manufacturers. Headed up by Dan Halfpenney (centre), who joined Hoover Candy in March last year as Head of Kitchen


managers Dan Connell (right) and Steward McLelland (left). The team will be focussed on educating this sector of the market on Hoover and Candy’s built-in categories. Mr Halfpenney said: “Having our own service team


Independents and Contracts, is joined by account ERT-MAR20-HADEN:ERT-MAR20-HADEN 24/02/2020 14:19 Page 1


offers both retailer and consumer the reassurance that they are fully supported and we have narrowed down


at www.registermyappliance.org.uk. Launched in 2015 as an industry-wide initiative to ensure appliance-owners were contactable in the event of a recall, today more than 50 per cent of visitors register their appliances via their hand- held device or smart phone. The new portal offers optimised viewing on both small and large screen devices. Mr Hide added: “Any product recall these days needs good technology to make it happen. That sound approach begins at the point of registration – on


the Register My Appliance website. Our mantra for the new portal is that it must be as user-friendly as possible. “Our aim is to make registering easy to maximise the number of owners letting manufacturers know which models they have. This enables a far more effective customer contact process, in the rare case of one being needed.” With around 60 major brands available, consumers can register almost any appliance at home – even items in use up to 12 years old.


the range to focus on a core selection of appliances to provide real added value to this market.”


Whirlpool has appointed Lee Collett to Kitchen Channel Director. He joined the company in 2011 and has previously been responsible for maintaining relationships with eCommerce retailers including AO and Amazon. His new role will see him take on further responsibility


across the Whirlpool, Hotpoint, Indesit and KitchenAid brands, working with kitchen distributors, kitchen studios, builder’s merchants, housebuilders, the contract market and national DIY and kitchen retailers. Mr Collett said of his new appointment: “I hope to bring a wealth of experience of the entire business into the Kitchen Channel at Whirlpool UK. Through many years working in various roles, I have an in-depth understanding of how our business works and areas in which we can strengthen.”


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