Shopfloor DEALER PROFILE: KNEES HOME AND ELECTRICAL WINNERS PROFILE: BOOTH SCOTLAND
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Flying high
Booth Scotland fl ew down to attend the ERT Awards in London in October. It was well worth the journey – the retailer picked up the award for Best Independent CE Retailer! General Manager, Allan Will, tells ERT “we were very surprised and humbled – we were on a real high”.
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stablished in 1988 in the North East of Scotland, Booth Scotland is a family-run retailer specialising in the latest home technology, with everything from appliances
through to integrated electrical goods such as A/V, home cinema, multi-room sound systems, bespoke lighting control and even infrared heating solutions. Booth Scotland is a perfect example of a modern, forward-thinking electrical retailer; it has capitalised on the growing custom install market for the past 15 years and grown it to the extent that it now accounts for half of its turnover.
While it may be a small town, locals have their choice of electricals stores and Booth Scotland consistently puts up a fight to remain relevant and competitive in the area. So much so, this Aberdeenshire independent stands out in the wider market and, as a result, was awarded Best Independent Consumer Electronics Retailer – Large at the ERT Awards 2019. Director, Trevor Booth, and General Manager, Allan Will, were there to pick up the trophy.
Speaking exclusively to ERT, Mr Will says: “We
thoroughly enjoyed the day – it was brilliant! “It was great to see everyone in the industry and it’s important that this event still continues to celebrate the best people and businesses in the industry – recognition is so important still.” Mr Will also explains that he and Mr Booth
were “very surprised and humbled” to pick up the award for CE Retailer, as they saw the quality of the retailers they were up against… “and we thought the standard in our category was so high we’ll never out-do them,” he jokes. “But we were absolutely thrilled to win! We were
on a real high. Myself and Trevor have been in the industry for a long time and we’ve been lucky enough to win an ERT award in the past too, but we never ever thought we would win in this category. “It’s such a coveted award and we’re absolutely over the moon! To think that our business has reached this pinnacle is just phenomenal – it’s great for the whole business and everyone involved. We’re all very proud.”
Trevor Booth, left, and General Manager, Allan Will, right
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