Preview: TCG Summit 2020 TCG Summit 2020:


The power of being bold and agile The International TCG Retail Summit – the global think tank – continues to chart a course for the future


The seventh edition of the TCG Summit will take place later this year in the Hungarian capital, Budapest. It will be another not-to-be-missed event, with a qualitative, diverse programme together with renowned international speakers. Here, TCG Summit Chairman, Chris Buecker, explains more.


Redefi ning the consumer experience


At 10 Chris Buecker Michael Haas


As consumer needs and preferences evolve, so does the retail landscape. With physical and digital channels merging and borders between them blurring, providing the consumer with enhanced experiences in a seamless manner is reaching new dimensions. The overarching objective is delivering rich experiences, valued by the customer. This year’s Summit will efforts


means and being


spotlight the various implemented


across


the retail sector to achieve the optimal customer experience and to enable efficient sales of products that would otherwise be difficult to move. We will be addressing numerous topics, such as “How voice assistance is now changing shopping, from search to service”, “Understanding Amazon’s supply chain” and “Beyond the online to physical commerce chasm, getting to chapter two”, along with a close-up look at China, with panel discussions, and a look at the Alibaba ecosystem as a gateway to China for European brands. This is a time when Presidents, CEOs, Managing


Directors, Key Account Directors, Heads of Retail Operations and other senior executives in the electrical retail sector, both national and international, get to meet outside the usual exhibition dates. It’s the most exclusive networking circle within the TCG sector where invaluable connections are made and new business opportunities seized. Some of this year’s top speakers include Jon Stine, Executive Director, Open Voice Network; Gregor Ulitzka, Director EU Supply Chain Programs, Amazon Europe; Lucas Perraudin, Head of AR/VR Sales EMEA, Facebook; Karl Wehner, Managing


From 2018: Above, one of the panel discussions from last year and below, the speakers from the whole of last year’s conference.


the TCG Summit 2020 Michael Haas,


Global Retail Director at GfK, will be speaking about his company’s research into the retail experience in a fast evolving market. He explains more about what to expect in his keynote at the Summit. There are many factors impacting retail


Director DACH, CEE, Turkey, Alibaba Group; and Iulian Stanciu, CEO, eMAG; just to name a few.


What makes this summit different? The TCG summit has a very unique DNA, thanks to its format, the audience and the quality of the speakers. Leaders network with other speakers and visitors as they do not want to miss the various agenda topics and the chance to speak to their peers in a relaxed and informal atmosphere. This gathering of top managers from around the world has turned the TCG summit into the best business networking platform within our sector only six years after its inception. And we cannot forget the TCG Awards, this year in their third edition. Awards will be given for best Category Specialist, Technology Innovation, Sustainability, Leadership, Brand of the Year and Retailer Relevance.


these days. New technologies are emerging, cross-regional competition is intensifying, new retail formats are evolving, promotional events are gaining in importance and consumers expectations are raising. What does this mean in terms of meeting consumer demand? Consumers hunt for new experiences. In our latest GfK Consumer Life study, 50 per cent of global respondents agreed with the statement “I value experiences more than possessions”. One of a kind experiences are those delivered by product features manifested in a trend towards “performance”. It is no longer only about the technical aspects of these products that consumers buy, it is increasingly about the rich, immersive experiences that these products create. Consumers increasingly upgrade to get a rich, ‘premium’ experience by shopping in a higher price range. While this might relate to the ‘performance’ trend, GfK consumer research indicates that this ‘premium’ trend is driven by a growing ‘pampering me’ attitude, which means that for retailers it is important to also offer premium priced devices on top of their standard product ranges. While the pace of change in both physical and digital retail is high, retailers that keep raising the bar in bringing rich shopping experiences in a simple, hassle-free manner are more likely to prevail. The winning formula to beat the competitive race is a clear consumer-centric orientation.


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