Shopfloor TAKE A TOWN


Sevenoaks Sound & Vision,


Flying Horse Walk


This store is located inside a shopping arcade located at the heart of Nottingham city centre. I was looking to use my NAS drive to create a streaming system in my lounge and office.


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Inside the store, Simon presented the Bluesound POWERNODE (N330), which was priced at £849. He said that ideal speakers for my office would be from Bowers & Wilkins (607 S2), priced at £449. He said these speakers are perfect for enjoying your music or providing surround sound as part of a home theatre system. For


the lounge, Simon recommended another Bowers & Wilkins model (606 S2), which were priced at £579. He offered to put details of the products he had presented in a quote, and said that he would include a free pair of Sennheiser CX True Wireless headphones, which usually retail at £119.


Appliance Village, Derby Road, Stapleford


This is a double-fronted store, located just off junction 25 of the M1, and the retailer offers free local delivery within a 15-mile radius of its base. I was looking for a new fridge-freezer for my kitchen. Inside the store, I was greeted by Babs, who asked if


I needed any help. He presented two models, starting with one from Hotpoint (HCIH50TI1WUK), which was priced at £499.99. Babs said the large fridge offers three spill-proof glass shelves and three door balconies, and the model also features a humidity-controlled drawer to keep fruit and vegetables fresh and crisp. He added that a dedicated wine rack is included. The second model Babs presented was from Bosch (KGN39VWEAG) and priced at £649.


He said that this model comes with


VitaFresh, which he said keeps food fresh for longer in climate-controlled drawers at near zero degrees. Babs said that delivery would cost £10 and it would be £30 to take the old appliance away.


Sales skills: 3/5


Store presentation: 4/5


Total score: 7/10


Babs gave a good overview of both models. The store seemed quite dark inside.


Sales skills: 4/5


Store presentation: 5/5


Total score: 9/10


Simon did a good job, but he did not mention any kind of demonstration; the store looked very well presented.


Currys, Castle Marina Retail Park


This store is located in the corner of a busy retail park, next to Furniture Village and opposite Carpetright and Tapi Carpets..


I was looking to buy my first dishwasher. Inside the store, I headed to the mezzanine level and noticed that there were several members of staff walking along the aisles. I found the dishwasher display and noted that there


were 25 full-size dishwashers on display, ranging from a Logix model (LDW60W22), priced at £229, to a Miele model (G7110SC), priced at £1,249. After two minutes of browsing, Vicky encouraged me to look at the number of place settings, the energy rating, the machine’s colour, the brand and the price. I said that with four adults and a teenager in my family that I’d need a high number of place settings. She presented a model from Hisense (HS673C60WUK), which was priced at £529, and offered 16 place settings and a separate cutlery drawer. She said that next-day delivery would cost £30, or the price would drop to £20 if I could wait a couple of days for it.


John Lewis, Victoria Centre,


Milton Street


This store has been in the Victoria Centre since the shopping centre opened in 1972. I was looking to buy a washing machine and inside the store I took the escalator to the second floor and within a few steps I walked past three staff members that were deep in conversation. Here, I browsed the 28 washing machines on display. The


first product I liked was a 9kg from


Samsung (WW90T684DLH), priced at £570. The price ticket highlighted a 1,400 spin speed and was rated A for energy. The second product to catch my eye was a 9kg model from Siemens (WG44G290GB), priced at £699. Like the first model,


this product


had a 1,400 spin speed and was rated A for energy.


of


After five minutes browsing,


three members of staff were still chatting, ignoring me and other customers.


the


Sales skills: 4/5


Store presentation: 5/5


Total score: 9/10


Vicky did a good job, gave a basic overview of the dishwasher, but did not attempt to close the sale. The store was well merchandised.


March 2023 ertonline.co.uk


Sales skills: 0/5


Store presentation: 5/5


Total score: 5/10


At these


challenging times, it’s best for all customers to at least be approached; ignore customers at your peril! The store was well presented.


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