BEKO PLC INTERVIEW


Show and tell


Beko Plc is returning to the Euronics Showcase event at the NEC in April 2023. Here, Vijay Bhardwaj, Marketing Director at Beko Plc UK & Ireland, explains what products and technologies will be on show from its brands including Blomberg, Beko, Leisure and Zenith.


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eko Plc is delighted to return to the NEC once again for the annual Euronics Showcase, taking place on 23-24 of April 2023. Showcasing four of our largest brands, including


Blomberg, Beko, Leisure, and Zenith, we are thrilled to return to Birmingham, presenting our most advanced product innovation to over 400 members and their teams. We are particularly excited to return to the Showcase after winning the Euronics award for best-in-class stand for Sustainability at last year’s event. Our multi-branded booth highlighted Beko Plc’s commitment to the environment, from our corporate credentials and latest sustainable product innovation to the reuse and recycling principles used throughout the stand.


March 2023 ertonline.co.uk


CIH Euronics Agents. It has more than 130 years of experience in delivering quality and innovation. With a focus on intelligent solutions, energy efficiency, and the highest quality materials, Blomberg creates home appliances with cutting- edge performance that function in perfect harmony with consumers.


Featuring a dedicated ‘energy hero’ area, the


stand shines a light on Blomberg’s latest energy- efficient appliances, including its new C-rated dishwasher with DeepCare technology, which uses targeted water jets to effectively clean deep inside pans, bottles, mugs, and glasses.


In addition to this, the stand will also highlight the brand’s stylish built-in appliances, revealing a new range of sleek, premium built-in ovens – all of which have an energy rating of ‘A’ or higher. Included in this selection are


five brand-new


The focus of Beko Plc’s stand at the 2023 Euronics Showcase is energy-saving


In line with the current cost-of-living crisis, an increased proportion of consumers are looking for more energy and water-efficient appliances. As a result, at this year’s event, our focus is on energy- saving, and we will be showcasing our latest products that help consumers reduce both their utility bills and their impact on the environment. As a company, we are continuously working to launch products that meet consumers’ needs, producing energy-efficient appliances that are reliable, affordable, and sustainable.


Beko Plc’s stand at last year’s Euronics Showcase


In addition to this, we were also thrilled to receive


CIH’s ‘Members Supplier of the Year’ Award last December. Voted by CIH member retailers, this award is judged not just on turnover, but also visits from Regional Sales Managers, the returns process, supply chain efficiencies, and marketing campaigns. Given the difficulties faced by the industry in 2022, it was wonderful to be recognised by Euronics members and we are eager to build on this success in 2023.


The stand will also showcase the latest products from Leisure and Zenith


Our stand (270, Hall 1) will showcase appliances from Blomberg, which is an exclusive brand to


Blomberg built-in ovens, with several models featuring the brand’s latest cooking technology, Blomberg AeroChef. By creating a constant stream of airflow inside the oven, this minimises temperature fluctuations, ensuring fast and even cooking every single time. A brand-new integrated Blomberg fridge freezer will also be on display, with our latest crisper drawer technology, VitaminCare+. By mimicking the sun’s natural 24-hour light cycle, Blomberg’s VitaminCare+ technology preserves vitamins A and C in fruit and vegetables for up to five additional days. In addition to Beko and Blomberg, the stand will also showcase the latest products from Leisure and Zenith, which is an exclusive brand to CIH Euronics Agents. The stand will allow members to see the latest product launches, innovations, and technologies. The brands’ positive consumer reviews and awards will be highlighted, including Reevoo and Which?, showcasing Beko plc’s position as a trusted industry leader. Attendees will also have the opportunity to visit our dedicated ‘Beko Plc Customer Care’ area where they can receive expert service and retail support to answer any queries they may have.


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